Advanced Illness Experts, Matthew Patella and Dr. Connie Ducaine, Featured on FOX

Matthew Patella, Chief Commercial Officer, and Dr. Connie Ducaine, Clinical Account Director, of Vital Decisions, were recently seen on ABC, NBC, CBS and Fox network affiliates around the country as guests on Times Square Today 

Edison, NJ – March 12, 2018 – Matthew Patella and Dr. Connie Ducaine, End-of-Life Care Experts, were recently featured guests on Times Square Today. The show, which filmed in New York City overlooking Times Square by an Emmy Award winning crew, included guests from around the country who shared their expertise and stories of their success. Matthew Patella and Dr. Connie Ducaine were two of the guests on the show, discussing Vital Decisions and advanced illness care.

Mr. Patella’s and Dr. Ducaine’s expertise in the Healthcare industry led to an invite on the set of Times Square Today to educate viewers on the importance of patient centered care and being a proactive participant in one’s care. Their work changes the lives of patients by teaching self-advocacy, pairing them with the correct clinical specialists, and putting the patient back in control of their medical situation. Their feature has been seen by viewers across the country, and has undoubtedly inspired many.

Vital Decisions specializes in Advance Care Planning Behavioral Science, offering a Personal Advanced Illness Decision Making Program. Matthew Patella said, “It’s critical with end of life to get to people when they are ready to be motivated towards behavior change. If caught too early, it may not be the right time to have these conversations. If we catch them too late it’s highly unlikely we’re going to move the needle on both improved quality of care as well as ultimate cost savings.” Dr. Connie Ducaine added, “We’re also very specific in what we’re working with patients on. So we’re working with them on appreciating the value in actually doing this first of all, getting clarity around what they want as a person, how that informs their decisions and then who they need to tell their decisions to, because a decision that is in one’s mind, but not verbalized can’t be acted on.” Vital Decisions helps 30,000 people every year, while also removing close to a quarter of a billion dollars a year from the health care delivery system, all while also improving the quality of care for patients and their families.

Times Square Today, filmed in New York City, is produced by Emmy® Award-winning Director and Producer, Nick Nanton, Esq. and Emmy® Award winning Producer, JW Dicks, Esq., Co-Founders of America’s PremierExperts® and The Dicks and Nanton Celebrity Branding Agency®. The episode featuring Patella and Dr. Ducaine recently aired on ABC, NBC, CBS and Fox affiliates across the country.

Please contact Sheena Desai at to request a copy of the transcript.

About Matthew Patella:

Matthew Patella is the Chief Commercial Officer at Vital Decisions. Matthew has overall responsibility for sales, marketing, and account management. He works closely with the CEO to continuously identify markets and strategic relationships across various health care organizations.

Matthew has over 18 years of progressive healthcare experience. Prior to joining Vital Decisions, Matthew held various sales and account management leadership positions at Medco and Express Scripts. He has achieved various sales and leadership awards throughout his career and he has been published in Benefits Magazine. He holds an MBA in management from Iona College and a BBA in Finance from Pace University.

About Dr. Connie Ducaine:

Connie Ducaine is the Director of Clinical Account Management (CAM) at Vital Decisions and has been with the organization for six years, beginning her tenure at the company as a behavior change specialist working directly with clients facing advanced illness.

As the lead of the Clinical Account Management organization, Connie is responsible for managing the clinical relationships between Vital Decisions and the health plans’ clinical teams. In her role, Connie also delivers training for case management organizations, while overseeing and coaching the training offered by other CAM team members. Connie has a doctorate in Counselor Education and Supervision from Montclair State University in New Jersey. As a practitioner (LPC and LCADC) she has experience working with clients with disordered eating, substance use concerns and various other mental health issues. Ms. Ducaine is former President of the New Jersey Counseling Association and a member of the ACA Branch Development Committee.

If you would like to learn more about Matthew Patella, Dr. Connie Ducaine and their services, connect with them at:



Christine Enberg

Dicks and Nanton Celebrity Branding Agency®