Shereef Moawad, automotive industry sales expert, will team with CelebrityPress, a leading business book publishing company, and several leading experts from around the world to release the book, Unfair Advantage.

Clearwater, FL – September 20, 2012 – Shereef Moawad, owner of CarChat24.com and ChatLead.com, has joined forces with Nick Nanton, Esq., The Celebrity Lawyer and Agent to Celebrity Experts, Brian Pasch, CEO of PCG Digital Marketing and Tracy Myers, C.M.D., car dealership owner, noted small business marketing and branding solutions specialist, best-selling author and speaker to contribute his expertise to the book titled “Unfair Advantage: The World’s Leading Automotive Retail Experts Reveal Their Secrets to Give You the Upper Hand to Grow Your Business and Profits TODAY!”

When it comes to combining the cutting-edge marketing techniques of today’s technology with high-level car sales expertise, few have been as successful as Shereef Moawad, owner of CarChat24.com and ChatLead.com.

After serving America in the U.S. Marine Corps, Shereef took a few business and computer courses at St. Petersburg College, then decided to get the rest of his education where it counted—in the business world. After a successful stint at Ford (13 years) and Nissan (3 years), where he won high honors for his sales management abilities, Shereef ran his own car broker and dealer consulting business, where he assisted auto businesses in creating and optimizing their initial online sales systems.

Because of his experience and expertise, he was offered the general sales manager position at a
Mercedes-Benz-Infiniti dealership, where he created their business development center and also tripled their sales numbers. From there, he went to work as general sales manager at Ferman BMW/Mini, where he also spurred astonishing sales growth with his innovative technology initiatives.

Among his profitable advances at Ferman: developing a BDC to effectively manage incoming queries for sales and service, using other online sites such as eBay to take advantage of consumers’ increasing usage of the internet, adding live chat support to Ferman websites to increase leads and provide 24/7 customer service, applying SEO techniques to increase website traffic, managing new and used inventories, and developing and implementing a daily sales training plan to improve sales processes and product knowledge. The results of his efforts was an increase in pre-owned sales by 105 percent, new sales by 45 percent, and an overall increased front-and-back gross profit annually of 52 percent—all of which culminated in the dealership being awarded BMW’s highest honor of Center of Excellence.

In 2009, Shereef again went out on his own to work full time on CarChat24.com, the side business he had founded with his wife three years earlier and had grown so fast that it required 100 percent of his attention. CarChat24.com is designed to help dealers sell more vehicles by converting more website visitors into quality leads.

“Unfair Advantage” will feature top advice from some of the most successful automotive retail experts from around the world.  The authors will be sharing business strategies and real-life solutions that can help car dealership owners, general managers, sales managers and e-commerce directors in the new and rapidly changing economy.

To learn more about Shereef Moawad visit, www.carchat24.com.

About CarChat24.com and ChatLead.com:

CarChat24.com is designed to help dealers sell more vehicles by converting more website visitors into quality leads.  Utilizing the most up-to-date live chat software and a proven proactive chat process, CarChat24.com’s car dealer clients have seen online sales improve markedly with Shereef’s service.  CarChat24’s success has led Shereef to create a similar service, Chatware.com, to provide software and service support for any business vertical.

About Celebrity Press™:

Celebrity Press™ is a business book publisher that publishes books from thought leaders around the world. Celebrity Press™ specializes in helping its authors grow their businesses through book publishing. Celebrity Press™ has published books alongside Brian Tracy, Dr. Ivan Misner, Ron Legrand, Mari Smith, Kelly O’Neil, Alexis Martin Neely and many of the biggest experts across diverse fields.

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Contact:

Matt Collins

Dicks and Nanton Celebrity Branding Agency®

800-980-1626

[email protected]