Roe Hubbard, CEO of Spotlight Dealers of America, The #1 endorsed sales event company in the world, shares how to apply the success lessons demonstrated by Pokemon Go! to improve marketing for our business.
Chicago, Illinois — September 16, 2016 — Successful entrepreneur and automotive marketing expert Roe Hubbard recently published a new blog, “Pokemon Go! What Lessons We Can Take from This Craze to Us In Our Business Marketing.”
As Hubbard says, unless you’ve been living under a rock, you’ve likely at least heard of Pokemon Go! Specifically, he adds, “Pokemon Go is breaking all kinds of rules regarding online viral marketing, social marketing, business growth, and ‘typical’ adoption lifecycles for new digital applications.”
He then considers several reasons for this ‘crazy overnight phenomenon’ as he calls it and asks, “Is there anything we can take from it to use in promoting and growing our business?”
Hubbard then gives a good overview of gamification, how it is being used both in this app and more frequently in online marketing and content delivery, and why it’s effective. The basic reason gamification is such a game-changer he says, is because it gets customers to interact with the app/website/business.
From there, he gives specific ways to apply this same overarching concept of interaction to how businesses can improve customer acquisition, customer loyalty, and customer retention by promoting a similar interactive model to their current marketing strategies
The full article can be found here: http://www.spotlightdealers.com/pokemon-go-what-lessons-we-can-take-from-this-craze-to-use-in-our-business-marketing/
About Roe Hubbard
Roe Hubbard, is a best-selling author, Spike TV and A&E celebrity Automotive Sales host, the Leading Expert Trainer & Promoter for retail car business, AND founder of the #1 endorsed sales event company in America.
Members Only Automotive, also known as The MOA Group, Is an elite group of Spotlight Dealers showcased in the US. For mass media, he’s featured his Spotlight Dealers of America in major publications such as Forbes, USA Today, and Wall Street journal, and national coverage on Fox, ABC, NBC, and CBS.
Roe Hubbard created and founded the “For the Community” Spotlight Dealer program, the 1-week Community event, with a spotlight dealer Host, partnered with a local Spotlight charity, and features them on over 150k Car & Buyer magazines, with local news media coverage for direct media and promotion, which has produced millions in additional profits for his Spotlight Dealers & has raised hundreds of thousands of dollars for Spotlight Charities’ local non-profit organizations.
Roe is also a Mega-Speaker/Trainer for the automotive industry and helps thousands of sales departments across the country reach their goals. Roe lives in Chicago, IL, married to Brittany Hubbard, and has 2 sons, Mason & Landon, and 2 daughters, Julia & Avery.