Roe Hubbard, CEO Spotlight Dealers of America, The #1 endorsed sales event company in the world, gives strategies for acquiring and retaining customers with social media.

Chicago, Illinois — October 6, 2016 — Successful entrepreneur and automotive marketing expert Roe Hubbard recently published a new blog, “Ever Wonder How to Use the Power of Social Media Effectively to Get & Keep More Customers?”

As Hubbard explains, most businesses and specifically, the car dealerships he serves, know they have to be on social media but don’t know how to really use it effectively. Instead, they end up just sending out sales message after sales message instead of providing real value.

Hubbard argues that this is a waste of the power of social media. He then elaborates on other mistakes his car dealership clients are likely making as well.

For example, he explains that you should not use the same strategy on each social media platform. As he says, “Each of the different social media platforms – Facebook, Twitter, LinkedIn, YouTube, Instagram, and all the others – was created with a different purpose or interaction style in mind. Yes, the general concept of communicating, interacting, and sharing with your networks (personal or business) was the desired intent all of them but the way they want you to do this is different.”

He adds, “It’s very important, then, that you take some time to learn the different pros and cons of each platform and tailor your message appropriately in order to see the best ROI for your social media efforts.”

Hubbard also makes a very compelling argument for the harmful effect of purchasing social “likes”, “fans”, “followers”, and/or reviews. But he doesn’t stop there and goes on to add other ‘social media mishaps’ and why they are likely counterproductive.

The full article can be found here: http://www.spotlightdealers.com/ever-wonder-how-to-use-the-power-of-social-media-effectively-to-get-keep-more-customers/

About Roe Hubbard

Roe Hubbard, is a best-selling author, Spike TV and A&E celebrity Automotive Sales host, the Leading Expert Trainer & Promoter for retail car business, AND founder of the #1 endorsed sales event company in America.

Members Only Automotive, also known as The MOA Group, Is an elite group of Spotlight Dealers showcased in the US. For mass media, he’s featured his Spotlight Dealers of America in major publications such as Forbes, USA Today, and Wall Street journal, and national coverage on Fox, ABC, NBC, and CBS.

Roe Hubbard created and founded the “For the Community” Spotlight Dealer program, the 1-week Community event, with a spotlight dealer Host, partnered with a local Spotlight charity, and features them on over 150k Car & Buyer magazines, with local news media coverage for direct media and promotion, which has produced millions in additional profits for his Spotlight Dealers & has raised hundreds of thousands of dollars for Spotlight Charities’ local non-profit organizations.

Roe is also a Mega-Speaker/Trainer for the automotive industry and helps thousands of sales departments across the country reach their goals. Roe lives in Chicago, IL, married to Brittany Hubbard, and has 2 sons, Mason & Landon, and 2 daughters, Julia & Avery.