Roe Hubbard, CEO of Members Only Automotive, The #1 endorsed sales event company in the world, gives an interesting look at the marketing-heavy reputation management and what urban legends can teach us in this area.
Chicago, Illinois — May 20, 2016— Successful entrepreneur and automotive marketing expert Roe Hubbard recently published a new article, “3 Things We Can Learn About Reputation Management from Urban Legends.” In this article, he correlates the theme behind the “Urban Legend” to how a company should manage its reputation—something he stresses is vital to business success.
As Hubbard says, “Today, reputation management is vital for any business. After all, these days more and more people (some studies say 88%) check out a business’s reputation before ever making the first contact. This means, he adds, that you must monitor your business’ reputation regularly and be prepared to react.
He then goes into further detail by elaborating on specific ways reputation management and urban legends can be analogized. From there, he even shares how you can learn from urban legend master debunker “Snopes” how to guard your company’s reputation and respond if and when necessary.
The full article can be found here: http://www.spotlightdealers.com/3-things-we-can-learn-about-reputation-management-from-urban-legends/
About Roe Hubbard
Roe Hubbard, is a best-selling author, Spike TV and A&E celebrity Automotive Sales host, the Leading Expert Trainer & Promoter for retail car business, AND founder of the #1 endorsed sales event company in America.
Members Only Automotive, also known as The MOA Group, Is an elite group of Spotlight Dealers showcased in the US. For mass media, he’s featured his Spotlight Dealers of America in major publications such as Forbes, USA Today, and Wall Street journal, and national coverage on Fox, ABC, NBC, and CBS.
Roe Hubbard created and founded the “For the Community” Spotlight Dealer program, the 1-week Community event, with a spotlight dealer Host, partnered with a local Spotlight charity, and features them on over 150k Car & Buyer magazines, with local news media coverage for direct media and promotion, which has produced millions in additional profits for his Spotlight Dealers & has raised hundreds of thousands of dollars for Spotlight Charities’ local non-profit organizations.
Roe is also a Mega-Speaker/Trainer for the automotive industry and helps thousands of sales departments across the country reach their goals. Roe lives in Chicago, IL, married to Brittany Hubbard, and has 2 sons, Mason & Landon, and 2 daughters, Julia & Avery.