Chris Hurn, CEO of Kennedy’s All-American Barber Club®, a reinvented old-world style barbershop franchise, was recently featured in a Franchise Times article about inventive marketing practices. 

 

Orlando, Fla. –April 14, 2009 – Chris Hurn, CEO of Kennedy’s All-American Barber Club®, was recently the subject of a Franchise Times article titled “Message Mogul: Marketer Gets Word Out On Multiple Concepts.”  The article focused on Hurn’s sometimes unusual, but often extremely effective marketing practices. 

Kennedy’s All-American Barber Club® is a barbershop franchise concept that uses a patent-pending membership-based system to add recurring revenue opportunities for its franchisees.  The article spotlighted the recent marketing campaign aimed at potential Kennedy’s franchisees.  This campaign features a large, elegant black box filled with Kennedy’s materials such as a straight edge razor, a shaving brush, DVDs of the company information, and a plaque with the name of the prospective franchisee, among other promotional materials. 

Hurn calls this box the “Shock and Awe” box, which is a massive piece of marketing material compared to the “usual” two-pocket folder approach of many franchises. 

“What usually happens if you don’t want to do the two-pocket folder franchise, you just throw that folder in the garbage,” Hurn remarked.  “But our box is difficult to throw away.  It’s a nice looking piece.  It’s going to sit on your desk a while, staring back at you,” Hurn continued. 

The article also covered many of Hurn’s marketing techniques with his lending company, Mercantile Capital Corporation.  Highlighted were the use of mail-able paper wallets, bank bags and sealed popcorn bags, among others.  Hurn also gave several marketing tips throughout the article to help other franchises make the most of their marketing efforts. 

Hurn said, “I could be the world’s greatest banker, but if I didn’t have the ability to tell people about my specialized knowledge and skills, it wouldn’t matter.  There are plenty of broke geniuses out there who have no idea how to market their abilities and talents.  The same thing applies in the business world.” 

Kennedy’s All-American Barber Club® is a member of the International Franchise Association (IFA) as well as VetFran.  Along with offering franchises to the general public, VetFran allows Kennedy’s to give special franchising opportunities to American Veterans who have been honorably discharged. 

To read the entire Franchise Times article please visit http://www.franchisetimes.com/content/story.php?article=01319

Learn more about Kennedy’s All-American Barber Club® by visiting http://www.KennedysBarberClub.com 

 

About Kennedy’s All-American Barber Club®: 

Kennedy’s All-American Barber Club® is a Franchise Concept for discerning gentlemen who are looking for an experience that is the polar opposite of your everyday haircut from the “big chains.” Like most gentlemen, the founders felt out of place at the salons frequented by their wives and the local strip-mall walk-in “chop shops,” so they decided to create a place where they would ENJOY getting the grooming services they need . . . rather than dreading it. While most hair salons cater to women and children, Kennedy’s All-American Barber Club® caters to discerning gentlemen looking for a fine grooming experience with the old-world charm of your father’s barbershop. Offering the finest in haircuts for men, the lost art of straight-razor shaves, and a modern selection of grooming products, Kennedy’s All-American Barber Club® is sure to be your favorite sanctuary to relax and enjoy “The Best Haircut and Straight-Razor Shave You’ve Ever Had, or it’s Free™!” 

Learn more about Kennedy’s by visiting http://www.KennedysBarberClub.com