Toronto, ON — Feb 18, 2015 — Summit Effect owner and well-known business coach James Bennett published a new article entitled “How to Be Original In a Business World Full of Sameness.” In the article, he explains that originality in business, contrary to popular opinion, is fully possible as long as business leaders don’t rely on what’s worked in the past at the expense of staying relevant.

Says Bennett, “When you’re a business leader, you have to tow the line between giving your customers what they know they want and keeping it fresh so they don’t move on to greener pastures. Some business models are tried and true, and that’s good. But in today’s competitive marketplace, ‘good’ is simply not enough. You have to strive to be great, and an important part of that means being original.”

James Bennett, business mentor and leader of the Summit Effect, helps entrepreneurs define and implement the brilliant distinctions that allow them to develop better processes, offer superior services, and expand their customer base so they can generate more revenue and have more fun. As a Certified Professional Business Coach, James helps small-to-mid-sized businesses across all industries, with a special emphasis on the technology sector.

Read the whole article here. http://thesummiteffect.com/how-to-be-original-in-a-business-world-full-of-sameness/

About The Summit Effect:

The Summit Effect is renowned coach James Bennett’s business performance consultancy. James’s years as a business mentor have allowed him to develop customized solutions that help identify why many businesses don’t expand their revenue base as quickly as they would like. Drawing from the framework of FocalPoint International Inc., the world’s premiere business coaching organization, the Summit Effect is the way business owners in Toronto and beyond learn to expand their customer base so they can generate more revenue and have more fun.

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