Matthew Linklater, author of Quick Witted: Saying the Right Thing to Win Big and sales team training expert, writes about leveraging the powerful influence of metaphors to bridge the gap between a business problem and its solution.

Chicago, IL – September 20, 2010 – Matthew Linklater, certified practitioner and coach of Neuro-Linguistic Programming, expert in Time Line Therapy^TM, hypnotist, speaker and author, recently published a blog on his website (www.thelinklater.com) about Chick-fil-a’s marketing approach using catchy metaphors of fire control to change customers’ associations of their products. The blog, titled “Chick-fil-a’s Successful Spicy Chicken Metaphor,” delves into the company’s use of catchy marketing stories to create change in the minds of their customers, helping them to see the fast food stronghold in a new light.

Linklater writes, “Analogies. Comparisons. Parallel associations that bring out meaning through an easily understandable story. I’m talking about metaphors: a tool of communication that helps others to see, hear and/or feel something for a better understanding of something that they may not have understood before. It’s a tool of breakthrough for the person or people that you are interacting with, where you are able to change something complex into something simple.”

“By utilizing fun-filled marketing metaphors for fire-starting flavor innovations, Chick-fil-a has solved a new product sales problem by successfully revolutionizing its customers’ thinking to associate the company’s product offering with a newly diverse range of spicy and non-spicy options,” argues Linklater.

Matthew Linklater, and his business partner and fiancée, Denise Wayman, specialize in Neuro-Linguistic Programming, Time Line Therapy® and hypnosis. They help clients with personal development, positive thinking and action orientation – teaching others to effectively identify and grab hold of their dreams. The dynamic success mentoring team also works with individual clients on their career goals and business teams on sales and performance goals, to manifest extraordinary success for top-line growth and bottom-line profits. Together, Matthew and Denise have a revolutionary Live Your Vision process that aligns mind, body and spirit in the right direction for success.

The entire blog can be found at http://thelinklater.com/2010/09/chick-fil-a/

About Matthew Linklater:

Author, Speaker and Success Coach, Matthew Linklater, offers powerful business consulting and high-impact personal coaching. He has trained business leaders to increase in the critical areas of sales coaching, building instant rapport with others, 3D Communication for negotiation and conflict resolution, motivation of team members, goal achievement, product scripting and leadership. His personal coaching methods incorporate powerful NLP techniques, Time Line Therapy®, the Live Your Vision experience and the Ericksonian Hypnosis method. Matthew Linklater is the author of Quick Witted: Saying the Right Thing to Win Big, and can be found speaking, training or writing the final pages of his upcoming book, Basic Training: Sales Boot Camp.

To learn more about Matthew Linklater, please visit www.thelinklater.com.