Julie Moreland, candidate experience and non-traditional marketing expert, will be featured as an expert blogger on FastCompany.com with new blog series.
Petaluma, Calif. – August 30, 2011 – Julie Moreland, President of PeopleClues, has been selected as an expert blogger for FastCompany.com. Julie’s blog will be a regular series on Fast Company’s Leadership page. The blog features Julie’s insight about the Candidate Experience, or lack thereof, that is silently killing employer brands like a super virus spreading across the land. She explores the cause, symptoms and vaccines and their potential impact.
Julie Moreland has spent the last 21 years marketing and developing employment and career assessments currently used by thousands of companies around the world. She is a tireless advocate for providing affordable and effective job fit information to employers as well as being a champion for creating a positive candidate experience.
As President of PeopleClues, Julie is responsible for leading the organization to meet global objectives. During the past 21 years, Julie has become a nationally respected authority on practical business applications of assessment technologies. As a high-level manager in a $5 billion, 160-branch division of a Fortune 100 company, Julie gained a perspective on the complex workings of a major corporation. She then ventured into the challenging world of high tech entrepreneurs as the CFO of a $4 million start up computer-solutions Company.
According to their website, “Fast Company sets the agenda, charting the evolution of business through a unique focus on the most creative individuals sparking change in the marketplace. By uncovering best and ‘next’ practices, the magazine and website help a new breed of leader work smarter and more effectively. Fast Company empowers innovators to challenge convention and create the future of business.”
Julie Moreland’s first blog post was titled “The Hiring Cattle Call Can Sully Your Brand.” You can read the full post at http://www.fastcompany.com/1772882/the-cows-are-killing-your-brand-the-non-obvious-marketing-opportunity-of-hiring
To learn more about Julie Moreland, please visit http://www.PeopleClues.com
About Julie Moreland:
Julie is the co-developer of several employment assessment products used by thousands of clients globally. These assessments are used for measuring job fit, attitude and level of engagement of candidates and employees. These assessments are built for pre-employment screening, career development, team development as well as training and development. Julie was recently successful leading our international team of Psychologists through a 3-year rigorous review and awarded an industry-coveted certification from the British Psychological Society for the PeopleClues Assessments. To end-user clients, this test registration gives peace of mind through the knowledge that the assessments they are using have been built to quality standards and have received an internationally recognized “seal of approval”.
Julie holds a bachelors degree in Finance from the University of West Georgia with a secondary emphasis on Business Information Systems. As a Fellow of the Workforce Stability Institute, she has written a chapter of their flagship book, “How to Attract, Optimize and Hold your Best Employees”. Julie has recently been selected to co-author the forthcoming book “Women Who Mean Business” along with other leading women in business from around the world, to be published by CelebrityPress in early 2012. Julie is also a member of the prestigious Women’s President’s Organization, a non-profit organization of presidents and CEOs of multimillion-dollar businesses.
Julie is currently focused on designing and promoting programs for improving the “Candidate Experience” and promoting best practices to encourage and assist companies in becoming a “Candidate Champion”.