Cliff Morgan, President of US College Planning, an independent educational consulting firm, shares the results of a survey conducted by UCLA discussing the process of choosing a college.

Chicago, IL – February  28, 2012– Cliff Morgan, an expert on how to pay for college and President of US College Planning, an independent educational consulting firm, recently published an article on his website (www.uscollegeplanning.com) discussing the college admissions process. The article, titled “How Do Students Choose a College to Attend… and How Should You Make Your Choice?” offers commentary on several of the most common reasons for selecting a school.

Cliff Morgan writes, “It is not surprising that the most important factors in making this decision related to academics and financial aid. These are important factors each and every year. And while there is nothing wrong with the top selections on this list, I’d like to add a bit of information to each of them.”

US College Planning is an independent educational consulting firm that helps parents and students navigate the college process. The entire article can be found at http://www.uscollegeplanning.com/articles/how-do-students-choose-a-college-to-attend-and-how-should-you-make-your-choice.php

To learn more about US College Planning, please visit http://www.uscollegeplanning.com/

About Cliff Morgan:

Cliff Morgan is a nationally sought after speaker and author.  He specializes in working with families during the college years.  His expertise has helped families across the United States save tens of thousands of dollars off the college bill while helping students enter the schools of their dreams.  Cliff is also a personal mentor to many financial planners around the US.

Mr. Morgan focuses on helping his clients save significant amounts off the college sticker price thus allowing families to maintain their current lifestyle and save for retirement at the same time.

He was born in Rhode Island and raised in the mountains of New Hampshire.  He attended the University of New Hampshire and graduated from Chicago’s Moody Bible Institute with a degree in Church Theology. Cliff has worked with Strategic Wealth Advisory Group and has been a as a trusted advisor for the past nine years. He is passionate about serving people by helping them and their families to build and achieve their short and long term financial goals. Cliff is married to his wife Amy and they have 2 children; William and Charlotte.  He is actively involved in his local church, plays soccer recreationally, participates in a bicycling club and is an avid skier. Cliff and his family reside in Chesterton, Indiana.

Cliff’s accomplishments include:

• Founder and Partner of US College Planning & Strategic Wealth Advisory Group
• Author of the bestselling book “WIN”
• Member of the American College Funding Association
• Working as a Wealth Strategist in the financial planning industry since 2003
• MDRT – The Premier Association of Financial Professionals
• 2010 Named to by Chicago Magazine Five Star award for wealth managers
• Member of the National Association of College Admission Counseling
• A nationally recognized speaker on wealth accumulation and preservation
• Named to America’s Premiere Experts as a wealth strategist
• Member of the National Institute of Certified College Planners
• Named to Chicago Magazine Five Star award for wealth managers for 2010 & 2011