Cliff Morgan, President of US College Planning, an independent educational consulting firm, offers strategies for turning social media into an asset for students during the college admissions process.

Chicago, IL – November 28, 2011– Cliff Morgan, an expert on how to pay for college and President of US College Planning, an independent educational consulting firm, recently published a blog on his website (www.uscollegeplanning.com) evaluating the role of social media in the application process. The blog, titled “College Admissions 101: Leveraging Social Media for Success,” notes that social media platforms can undermine an application—but that they can also enhance it.

Cliff Morgan writes, “And while platforms like Facebook and Twitter are a convenient way for students to keep in touch and to share their lives with their friends, it isn’t all fun and games—at least when it comes to college admissions. That’s because, according to recent studies, approximately 25% of college admissions counselors report that they check Facebook pages while evaluating applicants.”

US College Planning is an independent educational consulting firm that helps parents and students navigate the college process. The entire blog can be found at http://www.uscollegeplanning.com/blog/college-admissions-101-leveraging-social-media-for-success.php

To learn more about US College Planning, please visit http://www.uscollegeplanning.com/

About Cliff Morgan:

Cliff Morgan is a nationally sought after speaker and author.  He specializes in working with families during the college years.  His expertise has helped families across the United States save tens of thousands of dollars off the college bill while helping students enter the schools of their dreams.  Cliff is also a personal mentor to many financial planners around the US.

Mr. Morgan focuses on helping his clients save significant amounts off the college sticker price thus allowing families to maintain their current lifestyle and save for retirement at the same time.

He was born in Rhode Island and raised in the mountains of New Hampshire.  He attended the University of New Hampshire and graduated from Chicago’s Moody Bible Institute with a degree in Church Theology. Cliff has worked with Strategic Wealth Advisory Group and has been a as a trusted advisor for the past nine years. He is passionate about serving people by helping them and their families to build and achieve their short and long term financial goals. Cliff is married to his wife Amy and they have 2 children; William and Charlotte.  He is actively involved in his local church, plays soccer recreationally, participates in a bicycling club and is an avid skier. Cliff and his family reside in Chesterton, Indiana.

Cliff’s accomplishments include:

• Founder and Partner of US College Planning & Strategic Wealth Advisory Group
• Author of the bestselling book “WIN”
• Member of the American College Funding Association
• Working as a Wealth Strategist in the financial planning industry since 2003
• MDRT – The Premier Association of Financial Professionals
• 2010 Named to by Chicago Magazine Five Star award for wealth managers
• Member of the National Association of College Admission Counseling
• A nationally recognized speaker on wealth accumulation and preservation
• Named to America’s Premiere Experts as a wealth strategist
• Member of the National Institute of Certified College Planners
• Named to Chicago Magazine Five Star award for wealth managers for 2010 & 2011