Dr. Darold Opp, founder of Advanced Family Dentistry and “SmilePalooza” says there is an appropriate use of hashtags for engaging in social media with patients and there is an inappropriate use that can be harmful instead of helpful.

ABERDEEN, SD – October 22, 2015 – Dr. Darold Opp, DDS, founder of Advanced Family Dentistry and SmilePalooza, recently posted a blog on his website entitled “#Hashtags Can Help or Hurt Your Dental Practice.”  While some portion of the population may be unaware of the original meaning of the hashtag, Dr. Opp reminds his readers that, “It used to be known as a ‘number sign’ but in today’s digital social society it’s called a ‘hashtag’.”   

According to Opp, “As a dentist with even a limited online presence you are a member of today’s digital and social society, which means you probably already know what a hashtag is. Hashtags are everywhere, starting with big name brands like Nike (#Nike) and popular television series such as Netflix’s Orange is The New Black (#OITNB).”

Opp contends that, “If your dental practice is on social media (and it should be), it isn’t always easy to find appropriate ways to connect with patients.” He continues adding, “It is important to learn how to use and leverage the tools that can help stay in touch with your patients. Hashtags can be helpful, however, they must be used appropriately or they could end up hurting more than helping.”

The entire blog can be found at http://www.smilepalooza.com/hashtags-can-help-or-hurt-your-dental-practice/

To learn more about Dr. Opp and SmilePalooza visit http://www.smilepalooza.com/

About Dr. Opp and SmilePalooza

Dr. Darold Opp has been a practicing dentist for 30 years and is in the top one-percent net income bracket of dentists in America.  He was one of three finalists for the Marketer of the Year, an international competition held in Dallas, Texas, where he shared the stage with Dan Kennedy, recognized as the “World’s Greatest Marketer and Millionaire Maker”. Dr. Opp is the recipient of several awards for community involvement. He created SmilePalooza as a way to give back to his patients and the community. SmilePalooza has turned out to be an extraordinary marketing tool for the dental profession.