Direct Response Marketing Expert Andrew Cass Says Brand Success Depends On Mobile Optimization

Andrew Cass, co-founder and President of RemarkaMobile, explains how business leaders can leverage mCommerce to create positive mobile experiences that will strengthen their brands.

Miami, FL — April 9, 2015 — RemarkaMobile president and co-founder Andrew Cass published a new article entitled “Why Your Brand Depends on Mobile Optimization.” In the article, he discusses why companies must focus on creating frictionless brand and purchasing experiences on mobile devices to compete in today’s economy.

Andrew CassSays Cass, “Today’s smartest brands have cracked the code on connection. Take a look at your phone. What do you see? A logo. Now turn your phone on. What else do you see? Dozens and dozens more logos in the form of native and downloaded apps. The truth of the matter is that you see these brands consistently over the course of days, months, and years. Which is to say: If your company isn’t represented on your ideal customer’s phone, you’re missing out. Big time.”

Author, speaker, and consultant Andrew Cass is a nationally recognized expert on the topics of Direct Response Marketing and Direct Sales training. He is the founder and editor Renegade Entrepreneur Lifestyle Magazine, now featured on the Apple Newsstand. He is also the host of the Sales Velocity Podcast and author of the book Sales Velocity, as seen on ABC, NBC, CBS and FOX. As one of the exclusive “Dan Kennedy Certified” Business Advisors, Andrew co-authored The Ultimate Success Secret (South Florida Edition) with Dan Kennedy. With nearly two decades of marketing experience, Andrew is now the president and co-Founder of his own Mobile Marketing company, RemarkaMobile, based in Miami, Florida.

The entire article can be found here

About RemarkaMobile:

RemarkaMobile is a group of Certified Mobile Marketing Advisors who specialize in showing smart business owners and savvy entrepreneurs how to get a fast ROI using Mobile Text (SMS) Marketing to grow their business. Their team of experts shows clients how to build ongoing text campaigns and deliver clear, targeted messages to customers’ mobile devices.

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