Direct Response Marketing Expert, Andrew Cass Suggests a Trio of Communication Tools

Andrew Cass, Co-founder and President of RemarkaMobile, says businesses need to emphasize SMS Text Marketing communications but not to the exclusion of direct mail and email campaigns.

Miami, FL, October 6, 2014: Co-founder and President of RemarkaMobile, Andrew Cass, nationally recognized expert on Direct Response Marketing, has posted a new blog on the RemarkaMobile website entitled, Think of Your Communications Program As a Three-way Conversation. Traditional methods of communication between businesses and prospects have gone through several dramatic changes in the last two decades. And Andrew Cass has made the most of them all.

Andrew CassAccording to Cass, “Many businesses cheered when their communication expenses were dramatically reduced with the introduction of email as an important communications tool. Postage expenses were cut, as were printing costs for direct mail campaigns. For many years, the novelty of email communications worked brilliantly. Email was unquestionably the communications golden child.”

Considering that the focus of most business is to gain new customers and keep the ones they already have, Cass saw numerous business owners sever ties with traditional forms of communicating with prospects. He says, “Many businesses turned their backs on direct mail completely. However, those days are behind us. No longer can a business put all their eggs in the email basket.”

The entire blog can be found at http://www.remarkamobile.com/think-of-your-communications-program-as-a-three-way-conversation/

Learn more about RemarkaMobile at http://www.remarkamobile.com/

About RemarkaMobile:

RemarkaMobile is a group of Certified Mobile Marketing Advisors who specialize in showing smart business owners and savvy entrepreneurs how to get a fast Return On Investment (ROI) using Mobile Text (SMS) Marketing to grow their business. Our team of experts shows you how to build ongoing Text campaigns and deliver clear, targeted messages to customers’ mobile devices.

Discover the secret to getting a 50% to 100% response rate with this powerful Mobile Marketing system while the rest of the world battles for a wimpy 10% response rate right HERE

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