The Onetime MMA Champion Turned Entrepreneur’s Vision For Des Moines #1 Group Personal Training Studio (Now With Four Locations) Includes 20-Plus Gyms Throughout The Midwest
Des Moines, IA – November 18, 2016 – Long before Joe Brammer emerged as a professional MMA fighter known by his peers and fans as “The Southside Strangler,” he knew the pain of being an overweight kid in need of a personal and physical transformation. In addition to dieting, the self-discipline it took for him to drop 60-70 lbs. around eighth grade involved extensive workouts, and this training soon sparked a passion for martial arts.
Brammer launched the two careers that have defined his professional life in quick succession. He had his first pro fight on his 21st birthday and became a Certified Personal Trainer (from the American Council on Exercise) at 22 before later adding to his designations Certified Group Fitness Instructor and Certified Sports Nutritionist. His eventful MMA career included a 7-3-1 record (with five of his wins coming by submission), being signed to the Ultimate Fighting Championship (UFC) and making his UFC debut at The Ultimate Fighter 10 Finale. He was also the MCC (Midwest Cage Championship) 155 lb. MMA champion, as well as the Glory 155 lb. MMA champion.
Since retiring from the ring several years ago, he has made body transformations his full time business. “My main goal,” he says, “is to create the most exciting fitness experience possible for my clients. I am committed to their success!”
Since opening his first Elite Edge Gym Transformation Center in the Des Moines suburb of Waukee in 2011, he and his growing team of fitness pros have added three more locations throughout the area. The facility has grown to become Des Moines’ #1 Group Personal Training Studio.
In addition to the group Boot Camps, Elite Edge Gym offers an advanced program called Training for Warriors, which was originally formulated by Martin Rooney, a legendary trainer of UFC Fighters, NFL players, Navy Seals and Army Rangers. Brammer calls this the gym’s extension program for when “you’ve lost all your weight and you’re looking for the next thing to keep progressing.” The focus is on getting people strong and athletic and looking amazing. Training for Warriors is designed to energize the body, build lean athletic muscle and eliminate aches and pains.
When he first took over another gym’s lease to open his first location, Brammer’s goal was simply to build enough of a clientele to pay his bills and get his new full time venture off the ground. Now with the help of an industry mentor who has 37 fitness facility locations, he has developed a powerful, expansive vision that includes opening from 20-25 gyms throughout the Midwest.
The first “clue” as to what sets Elite Edge Gym apart from other, more mainstream facilities in the region is the whole “body transformation” aspect. Clients don’t come there to “work out” but to completely change their lives and self-image. “We have state of the art equipment and all of our trainers are of course trained very well,” Brammer says, “but the fact that we are a center committed to total transformation ensures that only people who are very serious about improving their body and mindset are going to sign on. We’re about personal development and personal accountability. This includes frequent follow-up emails and texts, a food journal they turn in every three days and ongoing weigh-ins.
“All of this ensures that our clients truly have to commit to a program that involves ongoing coaching, rather than traditional training,” he adds.
That level of customized planning and personal attention has attracted over 4,000 clients, ranging in age from 13 to (yes, this is not a typo) a 90 year old woman! It involves three days a week of cardio and kickboxing type workouts, alternating with three days of strength training – for a full six day workload. The strength training workouts were created by world record holding power lifter Kyle Keough, while Brammer himself oversees the kickboxing conditioning.
Brammer believes that his brand is successful and clients get powerful results because he’s in a relationship business, not a transactional business. “If you train with us,” he says, “you know me, we know you, and you’re part of a community that’s dedicated to your success.”
Learn more at http://eliteedgegym.com/about.php