Founder of Meridian Associates Inc. Betsi Bixby Signs Publishing Deal With CelebrityPress To Co-Author New Book

Betsi Bixby will team with Jack Canfield and several leading experts from various industries to release the new book, “The Soul of Success Vol 2: The world’s leading entrepreneurs and professionals reveal their core strategies for getting to the heart of health, wealth and success” by CelebrityPress.

Weatherford, TX – June 29, 2015 – Betsi Bixby, Founder of Meridian Associates Inc., has joined a select group of business experts and entrepreneurs from around the world, along with best-selling author and business development expert Jack Canfield to co-write the forthcoming book titled, Soul of Success Vol. 2. Nick Nanton, Esq. along with business partner, JW Dicks, Esq., the leading agents to Celebrity Experts® worldwide, recently signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress™ imprint.

Betsi Bixby and her company Meridian Associates, Inc. currently assist over 3,500 of this country’s privately-held, family-led petroleum companies to increase cash flow and profits through education, strategic planning facilitation, merger mediation, business valuation and brokerage services. Her message is one of executable steps and core competencies that every business owner or manager needs to know.

Betsi has been the most widely read cash flow expert in the petroleum industry, where pennies not dollars dictate success, for over a two decades. Through her Money Matters column published by the Petroleum Marketers Association of America (PMAA) and many state and regional petroleum, convenience store, and propane associations, years of publishing her newsletter The Meridian Financial Advantage, and now her PetroAnswers membership website, Betsi clarifies and simplifies complicated subjects into concrete step-by-step processes that dramatically impact company performance and profits.

A financial sharp shooter, Betsi is well known for the value she brings to businesses and the families that own them.  By customer demand, Betsi began Meridian’s highly acclaimed Valuation and Brokerage division in late 1999. Betsi and Meridian quickly earned a reputation for accurate market valuations and have continued to achieve great success facilitating highly confidential sales of family-owned companies.

Betsi Bixby is also well-known by major refiners, conducting training each year for the major gasoline brands.  Betsi’s background includes an MBA in Finance and serving as Vice President of Commercial Lending for a regional bank before founding Meridian. She captivates convention audiences throughout the U.S. with her hard-hitting, practical keynote addresses and workshops.

In 2011, Betsi became a founding member of the John Maxwell Team, intensely studying John C, Maxwell and his leadership principles based on his premise that “Everything rises and falls on leadership.” Betsi and her team coach family business CEOs and their executive teams to new levels of personal and professional success.

To learn more about Betsi and Meridian Associates Inc., email Betsi at

A portion of the royalties earned from Soul of Success Volume 2 will be donated to Entrepreneur’s International Foundation, a not for profit organization dedicated to creating unique launch campaigns to raise money and awareness for charitable causes.

Soul of Success Volume 2 is tentatively scheduled for release in Fall 2015.

About Celebrity Press™:

Celebrity Press™ is a leading business, health and wellness book publisher that publishes books from thought leaders around the world. Celebrity Press™ has published books alongside Jack Canfield, Brian Tracy, Dan Kennedy, Dr. Ivan Misner, Robert Allen and many of the biggest experts across diverse fields. CelebrityPress™ has helped launch over 1500 best-selling authors to date.

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Kasey Kalchert

Dicks and Nanton Celebrity Branding Agency®