JW Dicks, Esq. is currently writing a continuing series of articles offering insights and business strategies entitled “The Next Big Thing.”
Orlando, Fla. – October 29, 2008 – JW Dicks, Esq., business strategist and co-founder of Dicks, Nanton & Glass’ Celebrity Branding Agency™, an Orlando-based branding and marketing agency, is currently writing a series of articles for their website, http://www.celebritybrandingagency.com. The articles are each titled “The Next Big Thing” and offer various insights into current economic and business trends, and how they can affect your business and marketing practices.
Some of the topics that JW Dicks, Esq. has already written about include new business creation, niche marketing, the economy and creating financial incentives for innovation. In one of the articles, entitled “Sell The Store, Not The Chair,” JW Dicks writes about the effect that brand and store recognition, along with store loyalty, helps to overcome pricing and convenience issues created by online markets such as Ebay.
In this particular article, JW Dicks writes, “The purpose of teaching the salesman to spend extra time with a customer to discuss the store’s long-term relationships with customers is to attempt to educate the buyer and create brand loyalty. Over time, brand loyalty and the desire to work with a store that stands behind their product can overcome many objections, including pricing. Price is always an important element, but in most cases and particularly over time, brand loyalty to a local store is stronger. The key is to make sure that the sale is made based on the store benefits and not the chair.”
To read articles and blogs written by JW Dicks, visit
About JW Dicks, Esq.:
JW Dicks, Esq. is an attorney, best selling author, entrepreneur and business strategist. He has spent his entire 35-year career building successful businesses for himself and his clients bringing his golden touch to the marketing and sales of over $500 million of products and services. His professional versatility affords him a unique insight into the opportunities available for today’s business owners along with the knowledge of how to structure and position a business to take advantage of them.
He is the senior partner of Dicks & Nanton P.A.: The Business Growth Lawyers™, representing clients in the growth of their business using franchises, area exclusive licensing, coaching, idea licensing, info-marketing, joint ventures, syndications and explosion marketing to accomplish their goals. JW Dicks has worked with a diverse set of clients ranging from an Inc. 500 fastest growing company with sales over $250 Million, public companies, down to a small start up that made fishing lures. He loves the challenge and excitement of them all.
In addition to coaching and consulting with clients nationwide, JW Dicks is also a successful entrepreneur. He has built his own businesses, with annual sales over $35 Million, developed real estate in excess of $200 Million and both created, and sold intellectual property rights for as much as $1.8 Million.
JW Dicks has led national conferences and conventions and has spoken to over 150,000 business leaders on venture capital formation, syndication, investing, and business growth strategies. He is the best-selling author of numerous legal and financial books including the 50 Volume set, How to Start a Corporation and Operate in Any State, Moonlight Investing, The Florida Investor, Mutual Fund Investing Strategies, The Small Business Legal Kit, The 100 best Investments For Your Retirement, Financial CPR, Operation Financial Freedom, and How to Buy and Sell Real Estate.
In addition to his Juris Doctorate degree, JW Dicks holds securities licenses, 22, 7, 65, and 24. He is also a registered securities principal, registered investment advisor, and real estate broker. Although technically proficient in several professions, his clients consider his greatest attributes to be his innate creativity, visionary focus and ability to design and implement multi-layered profit centers for companies and individuals seeking long-term financial growth and protection.
JW Dicks is a graduate of the University of Florida and George Mason College of Law. He is a member of the American Bar Association, NASD, National Association of Realtors, the Florida Bar and the Virginia Bar.
For more information, please visit