PressNewsRoom

Richard Seppala, founder of The ROI Matrix, a marketing ROI company, discusses the importance of knowing your marketing ROI and explains how his cutting edge system can save you time and frustration.

Orlando, FL – March 21, 2011- Richard Seppala, founder of The ROI Matrix, a marketing ROI company, recently published a blog on his website (http://www.yourroiguy.com/) offering a solution to businesspeople who don’t have time to calculate their ROI. The article, titled “Put The Calculator Away!” explains that business owners no longer have to choose between not knowing their ROI or spending countless hours calculating it.

Richard Seppala writes, “Trying to market your company without knowing your ROI is like trying to hit a three-point basket blindfolded.  You may hit a shot every once in a blue moon, but you’re going to waste a whole lot of time and effort.”

The ROI Matrix specializes in ROI calculation. They help clients to determine their marketing ROI which enables each client to allocate their marketing budget in the most efficient manner possible.

The entire article can be found at http://www.yourroiguy.com/blog/put-the-calculator-away.php

To learn more about The ROI Matrix, please visit http://www.yourroiguy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, known as the ROI Guy, was recently honored by The National Academy of Best-Selling Authors as a 2010 PowerTalk Thought Leader of the Year.

Orlando, Fla. – December 9, 2010 – This past weekend, Richard Seppala, advertising and marketing ROI expert, along with other leading business and marketing book authors, joined in New York City to attend the Best Sellers Summit and Awards Gala hosted by National Academy of Best-Selling Authors™. (NABSA)

The NABSA honored Richard as one of fifteen thought leaders to deliver a PowerTalk at the event about what businesses and entrepreneurs can do to grow their business in the new economy.  After the event, the members of the NABSA voted for their top three thought leaders for 2010 to receive the PowerTalk Thought Leader of the Year Award.  Richard Seppala was chosen as one of these thought leaders for his expertise in marketing and advertising ROI and his systems created to help businesses fully and accurately measure their marketing ROI.  The NABSA also honored international best-selling author of The E-Myth, Michael E. Gerber, with a Lifetime Achievement Award.

Richard Seppala’s latest book, ROI Marketing Secrets Revealed was released on September 30, 2010.  On the day of release, the book was a #1 Best-Seller in the Direct Marketing category on Amazon.com.  The book also reached the best-seller list in two other categories. ROI Marketing Secrets Revealed reveals million-dollar secrets that top marketers use in their specialty for maximum return on investment (ROI) and how to directly increase your profits today.

Richard has also recently unveiled his new marketing ROI system, The ROI Matrix.  The ROI Matrix goes beyond providing the usual response rate information, helping to increase your marketing ROI in a more substantial manner.

The ROI Matrix is built around the notion that just measuring the pure response rate doesn’t take you very in-depth with the numbers.  You can find out how many people reacted to your ad – but you still don’t know how many ended up as paying customers.  By only measuring the pure response rate, you’re still not answering the essential question that really has to be asked about any marketing – whether or not the marketing made your business any money.

To learn more about Richard and the ROI Matrix, please visit http://www.YourRoiGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About The National Academy of Best-Selling Authors™:

The National Academy of Best Selling Authors™ was founded by two attorneys, JW Dicks, Esq. and Nick Nation, Esq. who are also best selling authors and represent authors and experts nationwide.  Both of the attorneys are members of multiple organizations, associations and academies that recognize and honor the best in the business, and they thought a similar organization should be created for Best Selling authors who don’t always get recognition for their accomplishment. Authors themselves, they recognized that only a very limited number of books made the major New York Times Best Seller list and just like the awards shows put on by the entertainment-based organizations, they wanted to have more categories for authors to be accepted and recognized for their accomplishment. The National Academy of Best Selling Authors™ now honors authors from many of the leading independent best-seller lists.

To find out more about The National Academy of Best-Selling Authors™ visit http://www.academyofauthors.org/

Richard Seppala, known as the “ROI Guy”, recently discussed how bad service will almost always drive away potential revenue.

Orlando, Fla. – November 8, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy™,” recently posted a blog on his website, http://www.YourROIGuy.com, called “Bad Service Trumps Good Product.”  Richard provides businesses and health professionals across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

In the blog, Richard wrote about a recent personal experience with a restaurant proved how important customer service is, regardless of how good the product is, or in this case, food.

Richard writes, “We all spend a lot of money on marketing and advertising what we have to offer – well, your prospects don’t care what you have to offer, if they can’t get you on the phone.  Just like my family didn’t care about how awesome the food was from the restaurant – if it comes two hours late, it doesn’t do us a whole lot of good!

“That’s why I worked hard on my latest all-in-one solution to handling incoming sales calls, “The ROI Matrix.”  As with my previous system, the ROI Matrix automatically tracks which marketing generated the call, captures the lead contact information, and answers the call with an automated message and a ‘Call to Action.’,” continued Richard.

“In addition, instead of just measuring the number of calls a marketing campaign gets, you also get a complete breakdown of the category of phone calls (wrong numbers, sales calls, repeat calls, and, of course, the calls you actually want – prospects who want to buy, buy, buy!), as well as the follow-through that determines how much new business your marketing actually generated.”

To read the entire article and learn more about Richard Seppala’s proven advertising and marketing ROI tracking systems, visit http://www.yourroiguy.com/blog/roi-guy-blog-bad-service-trumps-good-product.php

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, known as the ROI Guy, has recently signed a publishing deal with CelebrityPress, along with other leading entrepreneurs from across the nation, to release the business and marketing book, “The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy.”

Orlando, Fla. – October 29, 2010 – Richard Seppala, advertising and marketing ROI expert, has recently signed a publishing deal with leading business and marketing book publisher, CelebrityPress™.  Richard will be joining a select group of America’s leading entrepreneurs and businesspeople to collaborate and co-write the forthcoming business and marketing book titled, “The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy.”  Nick Nanton, Esq. along with business partner, JW Dicks, Esq., recently signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress™ label.

Richard’s latest book, ROI Marketing Secrets Revealed was released on September 30, 2010.  On the day of release, the book was a #1 Best-Seller in the Direct Marketing category on Amazon.com.  The book also reached the best-seller list in two other categories. ROI Marketing Secrets Revealed reveals million-dollar secrets that top marketers use in their specialty for maximum return on investment (ROI) and how to directly increase your profits today.

The forthcoming book, “The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy” will feature forward thinking trends to help entrepreneurs and business people dominate the new economy.

To learn more about Richard and his revolutionary ROI Matrix, please visit http://www.YourRoiGuy.com

To learn more about CelebrityPress™, please visit http://www.CelebrityPressPublishing.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.
To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About Celebrity Press™:

Celebrity Press™ is a business book publisher that publishes books from thought leaders around the world. Celebrity Press™ specializes in helping its authors grow their businesses through book publishing. Celebrity Press™ has published books alongside Brian Tracy, Ron Legrand, Mari Smith, Kelly O’Neil, Alexis Martin Neely and many other of the biggest experts across diverse fields.

If you’d like to learn more about Celebrity Press™ or to see if we’re a good fit for your book project, please visit http://www.celebritypresspublishing.com/contact-us

Richard Seppala, known as the ROI Guy, announces the ROI Matrix, a revolutionary new advertising and marketing ROI measurement system, taking ROI measurement beyond knowing only response rates.

Orlando, Fla. – October 27, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy™,” recently unveiled his new marketing ROI sytem, The ROI Matrix.  The ROI Matrix goes beyond providing the usual response rate information, helping to increase your marketing ROI in a more substantial manner.

The ROI Matrix is built around the notion that just measuring the pure response rate doesn’t take you very in-depth with the numbers.  You can find out how many people reacted to your ad – but you still don’t know how many ended up as paying customers.  By only measuring the pure response rate, you’re still not answering the essential question that really has to be asked about any marketing – whether or not the marketing made your business any money.

“Our ROI Matrix system analyzes every call a business gets in response to a marketing placement.   We first remove all repeat callers and sales calls, then we extract the data of every new customer that the marketing attracted.  Next, we listen to how every call is answered, and look at whether prospects who called were converted to customers and how much they spent,” said Richard Seppala.

“For medical and dental practices, we also look at who scheduled appointments to come in, and how many didn’t schedule – and we also take note of who actually showed up for their appointments!  And for those who didn’t…we can provide the contact data so your staff or sales rep can follow up to try to get them to reschedule,” Richard remarked.

There is no easier way to monitor the success or failure of ad campaigns, track marketing response rates, determine return on investment and identify strengths and weaknesses of your marketing and customer service programs than through the ROI Matrix and Richard’s other systems.  A few of these proven systems include the Call Tracking System, The Dynamic Tracking System, the ROI Bridge and the Video Mystery Patient.

To learn more about the ROI Matrix and Richard’s other marketing ROI tracking systems, please visit http://www.YourRoiGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

CelebrityPress, a leading business and marketing book publishing company, is announcing that their latest release, “ROI Marketing Secrets Revealed,” Reached #1 on Amazon.com in Direct Marketing Category.

Orlando, Fla. – October 13, 2010 – CelebrityPress™, a leading business and marketing book publishing company, along with Richard Seppala, advertising and marketing ROI expert brought together a select group of the nation’s leading marketing experts, to collaborate on the recently released business and marketing book titled, “ROI Marketing Secrets Revealed.” Nick Nanton, Esq. along with business partner, JW Dicks, Esq., signed publishing deals with each of these authors to contribute their expertise to the book, and subsequently released the book under their CelebrityPress™ imprint.

ROI Marketing Secrets Revealed was released on September 30, 2010.  On the day of release, the book was a #1 Best-Seller in the Direct Marketing category on Amazon.com.  The book also reached the best-seller list in two other categories. ROI Marketing Secrets Revealed reveals million-dollar secrets that top marketers use in their specialty for maximum return on investment (ROI) and how to directly increase your profits today.

CelebrityPress™ would like to congratulate all of the authors who contributed to the book and lent their expertise to help push the book to best-seller status.  The authors of ROI Marketing Secrets Revealed include: Richard Seppala, Nick Nanton, Esq., JW Dicks, Esq.,  Ian Garlic,

Chuck Barnett, Aaron Halderman, A.J. Puedan, Devin Herz, Scott Strepina, Jason Ross, Darrin T. Mish, Esq., Lee Weiner, Nina Hershberger, Steven Placey, Tony Wedel, Dr. Scott Schumann, Brian Horn, Charlie McDermott, Connie Gray, Eddie Diaz, Harmony Tenney, Jody Murphy, Julie Boswell, Rajiv Kapur, Roger Salam, Dave VanHoose, Dustin Mathews, Larry Benet, Jim Palmer, Ed O’Keefe, David Lee, Rem Jackson, Tom Foster, Timothy Seward and Jay Henderson.

The book can be purchased on Amazon.com at http://www.amazon.com/Marketing-Secrets-Revealed-Richard-Seppala/dp/0615386962/ref=sr_1_3?ie=UTF8&s=books&qid=1286898970&sr=8-3

Other books soon to be released by CelebrityPress™ include The Relationship Age featuring social media expert, Mari Smith; The New Masters of Real Estate: Getting Deals Done in the New Economy featuring real estate investment expert and mentor, Ron LeGrand; Game Changers: America’s Leading Entrepreneurs and How They’re Changing The Game, and You Can Too,” “Total Body Breakthroughs” and Counter-Attack with Brian Tracy.

To learn more about CelebrityPress™, please visit http://www.CelebrityPressPublishing.com

About Celebrity Press™:

Celebrity Press™, founded by JW Dicks, Esq. and Nick Nanton, Esq., is a business book publisher that publishes books from thought leaders around the world. Celebrity Press™ specializes in helping its authors grow their businesses through publishing their expertise to reach a larger audience and build a bigger platform. Celebrity Press™ has published books alongside Brian Tracy, Ron Legrand, Mari Smith, Kelly O’Neil, Alexis Martin Neely and many more of the biggest experts across diverse fields.

If you’d like to learn more about Celebrity Press™ or to see if we’re a good fit for your book project, please visit http://www.celebritypresspublishing.com/contact-us

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, featured in The Wall Street Journal as one of America’s PremierExperts®, in recognition of being a leading expert in marketing and advertising ROI.

Orlando, Fl. – September 28, 2010 – An elite group of celebrity experts from various industries were featured in The Wall Street Journal in a full-page color spotlight on Tuesday, September 14, 2010.  One of these experts, ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, is being featured as a member of America’s PremierExperts®. Richard was chosen for this feature for his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns, as well as his dedication and belief in putting clients first.

Richard Seppala, also known as the “ROI Guy™,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy™ in 2005 and provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

In the Wall Street Journal feature, when asked for one big idea for business owners to help them thrive in our current economy, Richard Seppala replied, “In life, whether it’s personal or business, we are all faced with challenges, some bigger than others. Sometimes, these challenges make you want to give up and throw in the towel.  Consider my grandmother’s concept: ‘The Paradoxical Liberation Gained From The Discipline Of The Order.’ It’s a mouthful, but those are some of the most powerful words I have ever put to use. Never give up, stay focused on the task, and sometimes you have to do things that you don’t want to do to get where you want to be in life, but hard work will set you free.”

America’s PremierExperts® LLC is an organization that provides free expert information and content to consumers and journalists alike, and honors business experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

The participants selected to participate in this year’s program are forward-thinking business owners, entrepreneurs, professional speakers, authors and corporate CEOs looking to give back by educating consumers, as well at distinguish their brand and increase revenues.

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts® visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts® LLC:

America’s PremierExperts® is an organization that recognizes business experts for their willingness to promote free expert content in their field of expertise to consumers and journalists alike, while offering business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive, invitation-only, opportunities for further exposure and growth in the marketplace.  JW Dicks, Esq. and Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, founded America’s PremierExperts® and The Ultimate Celebrity Branding Experience™ to honor entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.  For more information about America’s PremierExperts® LLC visit http://www.AmericasPremierExperts.com

Richard Seppala, marketing tracking expert known as the “ROI Guy,” was recently featured on the television show, “America’s PremierExperts®”, airing on affiliates of CBS, FOX, NBC and ABC.

Orlando, Fla. – September 20, 2010 – The latest episode of America’s PremierExperts®, the television show, was filmed in Los Angeles, California.  The television show, which is co-produced by JW Dicks, Esq. and Nick Nanton, Esq., serves as a comprehensive profile of America’s leading experts. The individuals showcased on the show are forward-thinking business owners, entrepreneurs, professional speakers, authors and corporate CEOs who are pioneers in their market that shared their secrets of success with the audience.

This installment of the “America’s PremierExperts® television show recently aired on affiliates of CBS, NBC, ABC and FOX.  The show features 20 of the best business minds in the country revealing the one “big thing” viewers can do to continue to thrive in this changing economy.

One of these experts is ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™.  Seppala was chosen to appear on the show for his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns, as well as his dedication and belief in putting clients first.

Richard Seppala, also known as the “ROI Guy™,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy™ in 2005 and provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

To find out more about America’s PremierExperts® visit http://www.AmericasPremierExperts.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About America’s PremierExperts® LLC:

America’s PremierExperts® is an organization dedicated to recognizing business experts in their field of expertise and offers business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., Media and Business development experts, founded America’s PremierExperts® to showcase entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field and making significant contributions to their industry and the marketplace as a whole. For more information on becoming one of America’s PremierExperts® visit http://www.americaspremierexperts.com/become-an-expert

Richard Seppala, known as the ROI Guy, recently discussed how improving your marketing and advertising ROI can mean a lot more money coming into your business.

Orlando, Fla. – September 8, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy™,” recently published an article on his website, http://www.YourROIGuy.com, called “The ROI Guy: What If Your Marketing Is ‘Broke?’” In the article, Richard explains how businesses can’t improve their marketing ROI without first simply knowing what it is!

“Most smaller businesses and entrepreneurs don’t really want to take the time, or spend the money, to track their marketing to make sure it’s doing the trick. As far as they’re concerned, as long as their bottom line stays in the black, then the marketing must be working somehow,” wrote Richard.

“I do realize most professionals and small businesspeople are not professional marketers – and that’s not where they put the bulk of their energies. Obviously, that has to go into their core business,” continued Richard.  “But what most of them don’t realize is that tracking their marketing actually doesn’t require that much effort. Being a small business owner myself, I understand the time pressures on anyone running their own operation. That’s why I’ve made my own ROI Guy tracking process incredibly easy and affordable for anyone to use.”

To read the entire article visit http://www.yourroiguy.com/articles/the-roi-guy-what-if-your-marketing-is-broke.php

There is no easier way to monitor the success or failure of ad campaigns, track marketing response rates, determine return on investment and identify strengths and weaknesses of your marketing and customer service programs than through Richard’s systems.  A few of these proven systems include the Call Tracking System, The Dynamic Tracking System, the ROI Bridge and the Video Mystery Patient.

To learn more about these marketing ROI tracking systems, please visit http://www.YourRoiGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, known as the ROI Guy, recently explained how marketing and advertising is critical to bringing in new customers.

Orlando, Fla. – September 3, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy™,” recently posted a blog on his website, http://www.YourROIGuy.com, called “ROI Guy Blog: Getting Your Marketing Fix.” In the blog, Richard explains how businesses not knowing what the real ROI of their marketing and advertising is – can cost them dearly.

“You might say you don’t need to know if your marketing works, because you’re doing okay. Well, frankly, this bad economy doesn’t look like it’s getting better any time soon – so that means you have to maximize your advantages any way you can. And improving your marketing ROI is a great way to beat the Recession Blues,” wrote Richard.

“When you increase your marketing ROI, you not only save money (by pulling the plug on paying for advertising that doesn’t work), but you also make more money (by concentrating on marketing campaigns and placements that get the most money-making responses),” continued Richard.  “I’m sensitive to the needs of a small business person – that’s why I make my ROI Guy Marketing Tracking System as affordable and simple to use as possible.”

To read the entire blog visit http://www.yourroiguy.com/blog/roi-guy-blog-getting-your-marketing-fix.php

There is no easier way to monitor the success or failure of ad campaigns, track marketing response rates, determine return on investment and identify strengths and weaknesses of your marketing and customer service programs than through Richard’s systems.  A few of these proven systems include the Call Tracking System, The Dynamic Tracking System, the ROI Bridge and the Video Mystery Patient.

To learn more about these marketing ROI tracking systems, please visit http://www.YourRoiGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.