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Richard Seppala, known as the ROI Guy, was recently seen on FOX and other network affiliates across the country as an expert guest on The Brian Tracy Show.

Orlando, Fla. – June 7, 2011 – Richard Seppala, advertising and marketing ROI expert, was recently an expert guest on The Brian Tracy Show.  Best-selling author Brian Tracy, one of the country’s leading business minds, hosts the show that was recently featured on FOX and other major network affiliates across the country.

“The Brian Tracy Show” features an interview format, with Brain Tracy interviewing business leaders and marketing experts from around the world. Richard was one of Mr. Tracy’s recent guests, discussing his new marketing ROI system, The ROI Matrix.

Richard explained how this ROI Marketing system, The ROI Matrix, goes beyond providing the usual response rate information, helping to increase your marketing ROI in a more substantial manner.  Richard is also the co-author of the best selling book ROI Marketing Secrets Revealed and The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy.

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.  He’s widely recognized as one of the world’s foremost thought leaders on personal and business success, and his teachings have transformed the lives of millions across the world.  Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

The Brian Tracy Show was produced by Nick Nanton, Esq. and JW Dicks, Esq. Dicks and Nanton are also the founders and producers of the organization and TV show, America’s PremierExperts®.

To learn more about Richard and his revolutionary ROI Matrix, please visit http://www.YourRoiGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, known as the ROI Guy, was recently seen on CBS and other network affiliates across the country as an expert guest on The Brian Tracy Show.

Orlando, Fla. – May 31, 2011 – Richard Seppala, advertising and marketing ROI expert, was recently an expert guest on The Brian Tracy Show.  Best-selling author Brian Tracy, one of the country’s leading business minds, hosts the show that was recently featured on CBS and other major network affiliates across the country.

“The Brian Tracy Show” features an interview format, with Brain Tracy interviewing business leaders and marketing experts from around the world. Richard was one of Mr. Tracy’s recent guests, discussing his new marketing ROI system, The ROI Matrix.

Richard explained how this ROI Marketing system, The ROI Matrix, goes beyond providing the usual response rate information, helping to increase your marketing ROI in a more substantial manner.  Richard is also the co-author of the best selling book ROI Marketing Secrets Revealed and The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy.

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.  He’s widely recognized as one of the world’s foremost thought leaders on personal and business success, and his teachings have transformed the lives of millions across the world.  Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

The Brian Tracy Show was produced by Nick Nanton, Esq. and JW Dicks, Esq. Dicks and Nanton are also the founders and producers of the organization and TV show, America’s PremierExperts®.

To learn more about Richard and his revolutionary ROI Matrix, please visit http://www.YourRoiGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, known as the ROI Guy, was recently seen on ABC and other network affiliates across the country as an expert guest on The Brian Tracy Show.

Orlando, Fla. – May 23, 2011 – Richard Seppala, advertising and marketing ROI expert, was recently an expert guest on The Brian Tracy Show.  Best-selling author Brian Tracy, one of the country’s leading business minds, hosts the show that was recently featured on ABC and other major network affiliates across the country.

“The Brian Tracy Show” features an interview format, with Brain Tracy interviewing business leaders and marketing experts from around the world. Richard was one of Mr. Tracy’s recent guests, discussing his new marketing ROI system, The ROI Matrix.

Richard explained how this ROI Marketing system, The ROI Matrix, goes beyond providing the usual response rate information, helping to increase your marketing ROI in a more substantial manner.  Richard is also the co-author of the best selling book ROI Marketing Secrets Revealed and The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy.

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.  He’s widely recognized as one of the world’s foremost thought leaders on personal and business success, and his teachings have transformed the lives of millions across the world.  Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

The Brian Tracy Show was produced by Nick Nanton, Esq. and JW Dicks, Esq. Dicks and Nanton are also the founders and producers of the organization and TV show, America’s PremierExperts®.

To learn more about Richard and his revolutionary ROI Matrix, please visit http://www.YourRoiGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, known as the ROI Guy, was recently seen on NBC and other network affiliates across the country as an expert guest on The Brian Tracy Show.

Orlando, Fla. – May 16, 2011 – Richard Seppala, advertising and marketing ROI expert, was recently an expert guest on The Brian Tracy Show.  Best-selling author Brian Tracy, one of the country’s leading business minds, hosts the show that was recently featured on NBC and other major network affiliates across the country.

“The Brian Tracy Show” features an interview format, with Brain Tracy interviewing business leaders and marketing experts from around the world. Richard was one of Mr. Tracy’s recent guests, discussing his new marketing ROI system, The ROI Matrix.

Richard explained how this ROI Marketing system, The ROI Matrix, goes beyond providing the usual response rate information, helping to increase your marketing ROI in a more substantial manner.  Richard is also the co-author of the best selling book ROI Marketing Secrets Revealed and The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy.

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.  He’s widely recognized as one of the world’s foremost thought leaders on personal and business success, and his teachings have transformed the lives of millions across the world.  Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

The Brian Tracy Show was produced by Nick Nanton, Esq. and JW Dicks, Esq. Dicks and Nanton are also the founders and producers of the organization and TV show, America’s PremierExperts®.

To learn more about Richard and his revolutionary ROI Matrix, please visit http://www.YourRoiGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, founder of The ROI Matrix, a marketing ROI company, writes about the importance of calculating your marketing ROI.

Orlando, FL – March 23, 2011- Richard Seppala, founder of The ROI Matrix, a marketing ROI company, recently published an article on his website (http://www.yourroiguy.com/) about the importance of knowing your ROI. The article, titled “Your ROI: THE Most Important Number for Your Business” discusses the difficulty many companies have in calculating their marketing ROI and explains why it’s a critical figure to know.

Richard Seppala writes, “So what was your ROI in 2010?  Do you know?  Are you guessing?  Are you “playing it by ear?”  This is a common mistake, as many business owners think that it’s easy to determine their ROI just by paying attention.”

The ROI Matrix specializes in ROI calculation. They help clients to determine their marketing ROI which enables each client to allocate their marketing budget in the most efficient manner possible.

The entire article can be found at http://www.yourroiguy.com/articles/your-roi-the-most-important-number-for-your-business.php

To learn more about Total Census Solutions, please visit http://www.yourroiguy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, founder of The ROI Matrix, a marketing ROI company, discusses the importance of knowing your marketing ROI and explains how his cutting edge system can save you time and frustration.

Orlando, FL – March 21, 2011- Richard Seppala, founder of The ROI Matrix, a marketing ROI company, recently published a blog on his website (http://www.yourroiguy.com/) offering a solution to businesspeople who don’t have time to calculate their ROI. The article, titled “Put The Calculator Away!” explains that business owners no longer have to choose between not knowing their ROI or spending countless hours calculating it.

Richard Seppala writes, “Trying to market your company without knowing your ROI is like trying to hit a three-point basket blindfolded.  You may hit a shot every once in a blue moon, but you’re going to waste a whole lot of time and effort.”

The ROI Matrix specializes in ROI calculation. They help clients to determine their marketing ROI which enables each client to allocate their marketing budget in the most efficient manner possible.

The entire article can be found at http://www.yourroiguy.com/blog/put-the-calculator-away.php

To learn more about The ROI Matrix, please visit http://www.yourroiguy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, known as the ROI Guy, was recently honored by The National Academy of Best-Selling Authors as a 2010 PowerTalk Thought Leader of the Year.

Orlando, Fla. – December 9, 2010 – This past weekend, Richard Seppala, advertising and marketing ROI expert, along with other leading business and marketing book authors, joined in New York City to attend the Best Sellers Summit and Awards Gala hosted by National Academy of Best-Selling Authors™. (NABSA)

The NABSA honored Richard as one of fifteen thought leaders to deliver a PowerTalk at the event about what businesses and entrepreneurs can do to grow their business in the new economy.  After the event, the members of the NABSA voted for their top three thought leaders for 2010 to receive the PowerTalk Thought Leader of the Year Award.  Richard Seppala was chosen as one of these thought leaders for his expertise in marketing and advertising ROI and his systems created to help businesses fully and accurately measure their marketing ROI.  The NABSA also honored international best-selling author of The E-Myth, Michael E. Gerber, with a Lifetime Achievement Award.

Richard Seppala’s latest book, ROI Marketing Secrets Revealed was released on September 30, 2010.  On the day of release, the book was a #1 Best-Seller in the Direct Marketing category on Amazon.com.  The book also reached the best-seller list in two other categories. ROI Marketing Secrets Revealed reveals million-dollar secrets that top marketers use in their specialty for maximum return on investment (ROI) and how to directly increase your profits today.

Richard has also recently unveiled his new marketing ROI system, The ROI Matrix.  The ROI Matrix goes beyond providing the usual response rate information, helping to increase your marketing ROI in a more substantial manner.

The ROI Matrix is built around the notion that just measuring the pure response rate doesn’t take you very in-depth with the numbers.  You can find out how many people reacted to your ad – but you still don’t know how many ended up as paying customers.  By only measuring the pure response rate, you’re still not answering the essential question that really has to be asked about any marketing – whether or not the marketing made your business any money.

To learn more about Richard and the ROI Matrix, please visit http://www.YourRoiGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About The National Academy of Best-Selling Authors™:

The National Academy of Best Selling Authors™ was founded by two attorneys, JW Dicks, Esq. and Nick Nation, Esq. who are also best selling authors and represent authors and experts nationwide.  Both of the attorneys are members of multiple organizations, associations and academies that recognize and honor the best in the business, and they thought a similar organization should be created for Best Selling authors who don’t always get recognition for their accomplishment. Authors themselves, they recognized that only a very limited number of books made the major New York Times Best Seller list and just like the awards shows put on by the entertainment-based organizations, they wanted to have more categories for authors to be accepted and recognized for their accomplishment. The National Academy of Best Selling Authors™ now honors authors from many of the leading independent best-seller lists.

To find out more about The National Academy of Best-Selling Authors™ visit http://www.academyofauthors.org/

Richard Seppala, known as the “ROI Guy”, recently discussed how bad service will almost always drive away potential revenue.

Orlando, Fla. – November 8, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy™,” recently posted a blog on his website, http://www.YourROIGuy.com, called “Bad Service Trumps Good Product.”  Richard provides businesses and health professionals across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

In the blog, Richard wrote about a recent personal experience with a restaurant proved how important customer service is, regardless of how good the product is, or in this case, food.

Richard writes, “We all spend a lot of money on marketing and advertising what we have to offer – well, your prospects don’t care what you have to offer, if they can’t get you on the phone.  Just like my family didn’t care about how awesome the food was from the restaurant – if it comes two hours late, it doesn’t do us a whole lot of good!

“That’s why I worked hard on my latest all-in-one solution to handling incoming sales calls, “The ROI Matrix.”  As with my previous system, the ROI Matrix automatically tracks which marketing generated the call, captures the lead contact information, and answers the call with an automated message and a ‘Call to Action.’,” continued Richard.

“In addition, instead of just measuring the number of calls a marketing campaign gets, you also get a complete breakdown of the category of phone calls (wrong numbers, sales calls, repeat calls, and, of course, the calls you actually want – prospects who want to buy, buy, buy!), as well as the follow-through that determines how much new business your marketing actually generated.”

To read the entire article and learn more about Richard Seppala’s proven advertising and marketing ROI tracking systems, visit http://www.yourroiguy.com/blog/roi-guy-blog-bad-service-trumps-good-product.php

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

Richard Seppala, known as the ROI Guy, has recently signed a publishing deal with CelebrityPress, along with other leading entrepreneurs from across the nation, to release the business and marketing book, “The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy.”

Orlando, Fla. – October 29, 2010 – Richard Seppala, advertising and marketing ROI expert, has recently signed a publishing deal with leading business and marketing book publisher, CelebrityPress™.  Richard will be joining a select group of America’s leading entrepreneurs and businesspeople to collaborate and co-write the forthcoming business and marketing book titled, “The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy.”  Nick Nanton, Esq. along with business partner, JW Dicks, Esq., recently signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress™ label.

Richard’s latest book, ROI Marketing Secrets Revealed was released on September 30, 2010.  On the day of release, the book was a #1 Best-Seller in the Direct Marketing category on Amazon.com.  The book also reached the best-seller list in two other categories. ROI Marketing Secrets Revealed reveals million-dollar secrets that top marketers use in their specialty for maximum return on investment (ROI) and how to directly increase your profits today.

The forthcoming book, “The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy” will feature forward thinking trends to help entrepreneurs and business people dominate the new economy.

To learn more about Richard and his revolutionary ROI Matrix, please visit http://www.YourRoiGuy.com

To learn more about CelebrityPress™, please visit http://www.CelebrityPressPublishing.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.
To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About Celebrity Press™:

Celebrity Press™ is a business book publisher that publishes books from thought leaders around the world. Celebrity Press™ specializes in helping its authors grow their businesses through book publishing. Celebrity Press™ has published books alongside Brian Tracy, Ron Legrand, Mari Smith, Kelly O’Neil, Alexis Martin Neely and many other of the biggest experts across diverse fields.

If you’d like to learn more about Celebrity Press™ or to see if we’re a good fit for your book project, please visit http://www.celebritypresspublishing.com/contact-us

Richard Seppala, known as the ROI Guy, announces the ROI Matrix, a revolutionary new advertising and marketing ROI measurement system, taking ROI measurement beyond knowing only response rates.

Orlando, Fla. – October 27, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy™,” recently unveiled his new marketing ROI sytem, The ROI Matrix.  The ROI Matrix goes beyond providing the usual response rate information, helping to increase your marketing ROI in a more substantial manner.

The ROI Matrix is built around the notion that just measuring the pure response rate doesn’t take you very in-depth with the numbers.  You can find out how many people reacted to your ad – but you still don’t know how many ended up as paying customers.  By only measuring the pure response rate, you’re still not answering the essential question that really has to be asked about any marketing – whether or not the marketing made your business any money.

“Our ROI Matrix system analyzes every call a business gets in response to a marketing placement.   We first remove all repeat callers and sales calls, then we extract the data of every new customer that the marketing attracted.  Next, we listen to how every call is answered, and look at whether prospects who called were converted to customers and how much they spent,” said Richard Seppala.

“For medical and dental practices, we also look at who scheduled appointments to come in, and how many didn’t schedule – and we also take note of who actually showed up for their appointments!  And for those who didn’t…we can provide the contact data so your staff or sales rep can follow up to try to get them to reschedule,” Richard remarked.

There is no easier way to monitor the success or failure of ad campaigns, track marketing response rates, determine return on investment and identify strengths and weaknesses of your marketing and customer service programs than through the ROI Matrix and Richard’s other systems.  A few of these proven systems include the Call Tracking System, The Dynamic Tracking System, the ROI Bridge and the Video Mystery Patient.

To learn more about the ROI Matrix and Richard’s other marketing ROI tracking systems, please visit http://www.YourRoiGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.