Ralph Masengill recently hit two Amazon Best-Seller lists in the United States and Canada with “Beat the Curve.”

Morrison, TX – February 1, 2016 – Ralph Masengill, founder of Masengill Marketing Associates, recently joined a select group of business experts and entrepreneurs from around the world, along with Brian Tracy to co-write the book, “Beat The Curve: The World’s Leading Entrepreneurs and Professionals Reveal Their Secrets To Outperforming The Status Quo in Health, Wealth and Success.”  CelebrityPress™, a leading business book publisher, released the book on January 21, 2016.

On the day of release, Beat the Curve reached best-seller status in two Amazon categories including #10 in “Direct Marketing” and #15 in “Marketing for Small Business.” Ralph Masengill contributed a chapter called “Winning With Positive Change.”

CelebrityPress™ describes the book:

Beat The Status Quo! Those who wish to improve are willing to make changes, others are dreamers.

 As Henry Ford so aptly put it: “If you always do what you’ve always done, you’ll always get what you’ve always got.” While this does not mean you have been unsuccessful, aspirations to move to a higher standard will require changes. What changes can a book like this offer?

Beat The Curve is a compilation of authors who have outperformed the status quo. Their fields are different and their approaches are varied. Their ability and passion for their work, coupled with their perseverance, have allowed these Celebrity Experts® to soar to a higher level. While they have developed their successes in different ways, there are the common threads throughout. Why not be guided by a mountain climber who has been to the top before? To quote the Chinese philosopher, Confucius: Success depends upon previous preparation, and without such preparation there is sure to be failure.

With the expert help available in the pages of this book, you will not only learn from their successes and their failures, but you will now have their guidance to help Beat The Curve.

After such a successful release, Ralph Masengill will be recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best seller lists.

Click HERE to order a copy of Beat the Curve

A portion of the royalties earned from Beat the Curve will be given to Entrepreneur’s International Foundation, a not for profit organization dedicated to creating unique launch campaigns to raise money and awareness for charitable causes.

More About Ralph Masengill:

Ralph Masengill is an advisor, coach, marketing expert, business consultant and public relations strategist. Many words could be used to describe Ralph Masengill, but he prefers to be called “friend,” a title he fully expects to earn.

Ralph is one of the original change agents in the United States. Before the quality movement came into vogue, he and his associates were presenting seminars and papers to senior management across the nation pointing out that until a business, a team, or a person is willing to understand and submit to positive change, effective quality improvement and substantial profit enhancement were not probable. Masengill and his Associates have always worked from the industry or business side of marketing. Masengill has also worked closely with numerous colleges and universities, helping them satisfy their special needs, and he is considered an expert at improving communication between the private “for-profit” sector and academia.

He believes every company has a personality dictated by the personalities of those in charge, and every company should be marketed based on that personality. Only a well- planned, individualized public relations and communications strategy that truly reflects the objectives, needs, and personality of the company and its leaders will be successful in the long run. Anything less is smoke and mirrors, not cost effective, and in most cases is detrimental to the organization and its leaders. The key is to tell the truth very well about the leader and the company he or she leads.

As an entrepreneur, Ralph has the business expertise, knowledge and marketing background to understand how companies work from within. He has the wisdom of one who has made the journey of sustained success himself. And he has an ethics- based philosophy of helping others and the community around him. In short, Ralph is a man whose experience, skills and vision can help anyone develop a longevity-focused program for continued success that allows the leader to more fully enjoy his or her leadership position.

Ralph’s life story is one of personal challenge, tragedy, and triumph. His professional career has been defined by great success in both the private and public sectors. He brings to the table forty-plus years of professional business experience. His company, Masengill Marketing Associates, has won over 850 national and regional advertising and marketing awards.

He is a dedicated leader who truly enjoys working with people. He is easy to get to know and an excellent listener. Ralph does not understand second place, and he is all about getting clients what they want, when they want it. He will do everything possible to make sure you obtain your goals, and he will make and offer many suggestions that can make reaching your vision a reality.

Ralph and his wife Dianne live near the Great Smoky Mountains in East Tennessee. They have four grown children, two dogs and two cats. Ralph enjoys woodworking, sailing and working with his favorite charities.

About Celebrity Press™:

Celebrity Press™ is a leading business, health and wellness book publisher that publishes books from thought leaders around the world. Celebrity Press™ has published books alongside Jack Canfield, Brian Tracy, Dan Kennedy, Dr. Ivan Misner, Robert Allen and many of the biggest experts across diverse fields. CelebrityPress™ has helped launch over 1700 best-selling authors to date.

Learn more at http://www.celebritypresspublishing.com

###

Contact:

Kasey Kalchert

Dicks and Nanton Celebrity Branding Agency®

800-980-1626

[email protected]