FOR IMMEDIATE RELEASE 

Michael Bubernack Hits Amazon Best-Seller List With Easy Prey! 

Cybersecurity expert, author, and entrepreneur Michael Bubernack recently hit two Amazon.com best seller lists with the new book, Easy Prey!

Lehigh Valley, Pennsylvania – September 28, 2016 – Michael Bubernack has joined a select group of Cybersecurity experts from around the world, to co-write the book titled, Easy Prey: How to Protect Your Business from Data Breach, Cybercrime, & Employee Fraud. The book was published by TechnologyPress and released on August 18, 2016.

On the day of release, Easy Prey reached best-seller status in three Amazon.com categories – reaching as high as #1 in the category “Computers & Technology,” #3 in the “Computer Viruses” category, and #5 in the “Security & Encryption” category. Michael contributed a chapter titled “History of Cybercrime.”

TechnologyPress describes the book:

The term Easy Prey aptly describes those businesses exposed to the illegal, immoral and illicit industry known as Cybercrime. Unsuspecting and often unwary businesses and their personnel are often taken in as “easy prey” by cybergangsters. Cybercrime, which replaced cybervandalism, is growing quickly and more sophisticated daily. To counter the threats of cybercrime, the Celebrity Experts® in this book lead the way to secure their clients’ systems and data from vicious cyberattacks. With added government regulations for compliance and privacy, these experts are called upon to train and protect their clients from the online bandits that frequent the Internet, as well as to meet regulatory compliance standards. The need to secure business cyber-systems and to train personnel in cyber-security has become critical. Businesses of every size can no longer assume their computer operations are safe. Professionals – like the Celebrity Experts® in this book – are called in to ensure they don’t become Easy Prey for the cybercriminals, thereby protecting them from the unimaginable social and financial consequences they can bring.

After such a successful release, Bubernack will be recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists.

Click HERE to order a copy of Easy Prey: How to Protect Your Business from Data Breach, Cybercrime, & Employee Fraud.

A portion of the royalties earned from Easy Prey will be given to St. Jude’s Children’s Research Hospital, a not-for-profit organization dedicated to advancing cures, and means of prevention, for pediatric catastrophic diseases through research and treatment.

About Michael Bubernack:

Michael Bubernack has been working in the original family business all his life. Now a proud co-owner (with his wife Fusun), and CEO of ET&T, Inc. from Lehigh Valley, Pennsylvania, the company was formed to provide an alternative for companies to acquire business telephone systems. The Interconnect Industry, as it was known, provided competition to the Bell Systems. ET&T was formed just after the FCC’s Carter-phone Decision (1968), which proclaimed private telephone devices could be hooked up to the public telephone network. Businesses no longer had to rent from the monopoly. ET&T continues to provide “Service You Trust” since 1968.

Mike always enjoyed working with technology and earned a Bachelor’s degree in Computer Science and Business Administration. Learning machine language and coding on DEC mainframe computers was not what Mike envisioned, but Business Administration and providing solutions to business was more important, and where things really clicked.

The first computer for the business was acquired in 1981. It was nothing like what is provided today. The same goes for the big, heavy and expensive phone systems. Mike’s experience, spanning almost five decades, has resulted in business transformation to the cloud, with computers and telephone systems along with managed services and support. Top of mind is business continuity and secure computing.

In the late 80’s, ET&T competed for and won a State contract away from ‘Ma Bell’ for services on the embedded base of old phone systems. Today, ET&T continues to hold State Contracts for premise-based phone systems and Master IT Contract Services for networking. Over the years, Mike and the ET&T Team have installed and or fixed thousands of networks. Their focus naturally is geared toward service and maintenance of their customer’s technology including telephone and computing systems. For new projects, the company is an independent consulting distributor of technology for business, government and institutional organizations. ET&T, with their team of highly dedicated and trained employees, boasts of their local, long-time customers.

From copper cables for mechanical systems, electronic and then digital phones systems, and 300 Baud to faster-than-lightning Internet connections using fiber optics, highlights Mike’s experience for computing and VOIP. Mike and the company have seen it all the way to the ubiquitous wireless technologies available today. His main belief has always been to keep the network up and running for their customers. It is the reason they’ve been able to stay in business, and will be the basis for their continued success. Customer service is not everything; it is the only thing for their clients.

If you would like to reach Michael Bubernack, you can do so using one of the methods below:  

• 610-433-1000
• [email protected]
• www.ET-T.com

About TechnologyPress:

TechnologyPress is a leading business and technology book publisher that publishes books from thought leaders around the world. TechnologyPress has published books alongside Robin Robins and other Cybersecurity experts.

###

Contact:
Courtney Hall
Dicks and Nanton Celebrity Branding Agency®
800-980-1626
[email protected]