JW Dicks, Esq., personal branding and business growth expert, discusses the recent food truck trend in the restaurant business and how personal branding is playing a role in its popularity.

Orlando, Fla. – September 15, 2010 – Co-founder of the Dicks and Nanton Branding Agency and best-selling author, JW Dicks, Esq., America’s Foremost Expert on Personal Branding for Business Development, recently posted a blog exploring the growing popularity of gourmet food trucks and how personal branding is key to their success.

The latest blog, titled “Personal Branding: The Food Truck Phenomenon,” was posted on September 10, 2010, on JW’s website, http://www.JWDicks.com. The post includes the following excerpt:

Gourmet food trucks are starting to pop up in major cities across the country…this time in front of office buildings, parks and downtown areas.  And it is no longer snack food.  These trucks are staffed by well-trained culinary experts and experienced chefs.  I’ve noticed that, just like themed restaurants, these trucks are using marketing and branding to set themselves apart – specifically personal branding.

The personal branding lesson?  Ask yourself how you can shape your business around your personality.  What traits can you market to other like-minded people? Combine your personal brand with your expertise, and you’ve automatically made yourself and your product or service unique.

The entire post is available at http://www.jwdicks.com/blogroll/personal-branding-the-food-truck-phenomenon.php

To learn more about JW Dicks and the Dicks + Nanton Agency please visit http://www.JWDicks.com and http://www.DicksNantonAgency.com

About J.W. Dicks:

J.W. Dicks, Esq. is America’s foremost authority on Personal Branding for Business Development. He has developed some of the most successful mass media and multi-channel business marketing campaigns in the country and built multi-million dollar businesses on the back of them – to the tune of more than $500,000,000 in sales.

J.W.  represents some of the top marketers and professional experts in the world in the growth of their businesses using online and offline business development systems, social media, multi-dimensional marketing, franchising and strategic legal structure to accomplish their goals and capitalize on the assets they create.

A “Best Selling” author with more than 14 published books, and hundreds of articles, J.W. has also been quoted or appeared in Newsweek, The Wall street Journal, USA Today, NBC, ABC, CBS, and FOX affiliates as well as Entrepreneur’s Start-Up Magazine, Forbes.com, CNN.com, and many other national and local media outlets.

In addition to coaching and consulting for clients nationwide, J.W. is also a successful entrepreneur living in the trenches himself.  He has built his own businesses, with annual sales exceeding $35 Million, developed real estate in excess of $200 Million and created and sold intellectual property rights for as much as $1.8 Million.

J.W. is a graduate of the University of Florida and George Mason College of Law. He is a member of the American Bar Association, NASD, National Association of Realtors, the Florida Bar and the Virginia Bar.

J.W.’s business address is in Orlando, and his play address is at his beach house where he spends as much time as he can with his wife of 37 years, Linda, and their two Yorkies. His major hobby is fishing… although the fish are rumored to be safe.

[email protected] •  800.980.1626
http://www.DicksNanton.com