Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett has helped many a client prepare for the tradeshow season, and she urges clients to start preparing during the slower summer months .
MIAMI, FL– June 28, 2018 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “New Product Or New Business Launch In The New Fiscal Year.” Ms. Gossett targets beginning business owners and experienced alike revealing that both are likely to let important tradeshow materials fall through the cracks.
As Gossett points out, “Many business owners wait until the fiscal year to launch a new division, product or business.” “If that rings true for you,” she adds, “you still have time to coordinate your marketing efforts for your new venture. If you are planning your launch to coordinate with an upcoming trade show, now is the perfect time to make certain all your ducks are in a row, so to speak.”
Addressing the first time exhibitor, Gossett writes, “If this season will be your first exhibiting at a trade show, you’ll want to be particularly diligent in making sure you have all your bases covered.” Gossett states, “There’s nothing worse than getting to the trade show floor only to discover you don’t have the materials you need. Or that you’ve arrived with a distinctly invisible presence.” She adds, ”If you’re going through the exercise of being there, you really must do your absolute best to make it count. Otherwise it will be like throwing money away.”
When she turns her attention to the more experienced tradeshow clients, Gossett writes, “You’ve ‘been there. done that,’ and you think you’ve got your tradeshow mojo down to an art or science.” However, she cautions, “Don’t get too cavalier. I’ve had the best of the best calling me hours before the trade show begins crying for help due to some piece they overlooked.” Gossett contends, “It always helps to have a set of fresh eyes review your materials prior to the show. Now’s a good time to schedule that review and we’d be happy to help. Maybe your entire booth and presence could use an updated look and feel. Maybe all of your marketing materials no longer appropriately represent the new direction of your company and or brand.”.
Read the full article at http://www.gossettmktg.com/new-product-or-new-business-launch-in-the-new-fiscal-year/
About Danette Gossett
Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
Find out more about Gossett Marketing http://www.gossettmktg.com/
About Gossett Marketing
Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.