Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, makes suggestions for stimulating new growth through spring and summer promotions and makes the analogy to gardening which requires upfront planning for success.
MIAMI, FL– February 27, 2019 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Spring And Summer Promotional Marketing Prep,” in which Ms. Gossett ideas and help.
Gossett writes, “If you live above the Mason-Dixon line and enjoy gardening, you know that you have to plant seeds indoors in order to have a successful garden once the weather warms up.” She adds, “Well, the same is true for successful spring and summer promotions. You have to plan and take pre-emptive measures now.”
“It’s kind of like getting the latest seed catalog and poring over all the exciting things there are to grow,” says Gossett. She adds, “With so many options in promotional marketing, you’ll have decisions to make. For instance, which ones are most appropriate for your brand, where you do business and, which ones will be most appealing to your clients and prospects?”
Gossett talks about March Madness as bringing the first whiff of spring. She writes, “You can practically feel the excitement bubbling in anticipation of this month-long college basketball competition.” She acknowledges, “I know it has nothing to do with gardening, but it is the most exciting event that comes just before all the other natural events spring and summer bring. And, it’s a great way to connect with your clients and prospects with a few fun marketing promotions” After offering a few suggestions, she turns to Earth Day.
As Gossett points out, “You’ll definitely want to do some planning for Earth Day.” According to Gossett, “This is a great time to plant seeds with your clients, employees, vendors and prospects. And with a multitude of earth-centric promotional items to choose from, you’ll want to start planning right away. There are seed packets, desk top gardens, gardening tool kits and more. These can be given to clients whose sales could be re-invigorated, prospects with whom you’d like to nurture and grow your relationship. Of course, all items would arrive with your logo.”
Read the full article at http://www.gossettmktg.com/spring-and-summer-promotional-marketing-prep/
About Danette Gossett
Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
Find out more about Gossett Marketing http://www.gossettmktg.com/
About Gossett Marketing
Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.