Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, offers her trade show savvy to those businesses making their debut as well as those making an appearance for the umpteenth time.
MIAMI, FL– September 27, 2018 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “How To Make ‘Em Look,” in which Ms. Gossett talks about the importance of every element of the trade show booth.
According to Gossett, “If you own a business or manage a business team, I would be willing to bet you’ve heard the expression ‘presentation is everything.’” She continues adding, “I say it frequently to current as well as prospective clients. Another saying is that ‘appearances count.’ That is even more true when your company takes a booth at a trade show or convention.”
“I’ve been to enough trade shows and conventions to know that the businesses that do not put their best foot forward – in other words they just “wing it” – will not have the most positive experience,” Gossett writes. She elaborates, “That’s because they have yet to understand just how important appearances are in getting people to look at your booth, then be intrigued enough to start asking questions.”
Gossett elaborates the most fundamental aspect of a trade show booth. She states that it, “is having a coordinated or cohesive look. I’m talking everything from your table throws and banners to the booth itself, collateral materials down to the clothing the booth team wears.” She adds, “A coordinated look tells attendees you mean business. It tells them you care about presentation and appearance.”
Read the entire blog at http://www.gossettmktg.com/how-to-make-em-look/
About Danette Gossett
Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
Find out more about Gossett Marketing http://www.gossettmktg.com/
About Gossett Marketing
Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.