Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, riffs on the importance of packaging and offers ideas that may serve to further spark the imagination for a holiday season of gift giving that’s sure to impress.
MIAMI, FL– August 30, 2018 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “This Holiday Season Impress From The Outside In,” in which Ms. Gossett shares a few ideas and elaborates on the power of well-executed packaging.
Gossett starts off with a question, “Who doesn’t love to unwrap an attractive boxed or wrapped gift?” She continues adding, “It could literally be anything inside and if it’s something you love as much as the wrapping or package, you’re in luck!” “So,” she adds, “what I’m talking about today as we begin to turn our thoughts to the holiday gift giving season is packaging.”
“If I say “Tiffany’s” what comes to mind?” Gossett queries. She proposes that, “For many people, they will think of the classic robin’s-egg blue box from the store on Fifth Avenue in New York City. That little blue box has become an icon of packaging the world over.” According to Gossett, “It creates excitement and holds the promise that something very special is inside.” “And rarely,” she adds, “does that Tiffany box get tossed out. It is almost as cherished as the gift itself.”
Further in the article, Gossett shares, “We are already working on some pretty exciting holiday gift packaging options for some of our clients.” Gossett goes on to provide examples of a couple of things her firm is working on.
“Don’t let budget prevent you from considering compelling packaging,” Gossett adds. She says, “We can create great logo’d gift bags and tissue paper. A simple design and/or a few clever words could make an impressive gift and an unforgettable brand statement.”
Read the full article at http://www.gossettmktg.com/this-holiday-season-impress-from-the-outside-in/
About Danette Gossett
Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
Find out more about Gossett Marketing http://www.gossettmktg.com/
About Gossett Marketing
Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.