Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, defines and discusses the relevance of brand essence and the importance of continuously monitoring it to stay true in every expression from the way customers are greeted to promotional items sent to clients and prospects.
MIAMI, FL– April 17, 2019 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “A Look Into The Essence Of A Brand,” in which Ms. Gossett points out and clarifies common confusion around the topic.
Gossett writes, “I have noticed over the years that, when I ask about brand essence, many clients are easily confused.” She continues elaborating, “Some think it’s about their logo or a tagline. They want to put all of their attention on one or the other and think that will carry them through the ups and downs of the treacherous business landscape.”
“I love discussing Brand Essence,” says Gossett adding, “which is actually what gives life to any brand, be it a service or a product or both. In fact, every product is wrapped up in service.” As she points out, “You cannot have one without the other. In the service business, service is the product. Brand Essence is akin to one’s personality. It embodies everything and ultimately becomes a reputation.”
Read the entire blog at http://www.gossettmktg.com/a-look-into-the-essence-of-a-brand/
About Danette Gossett
Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
Find out more about Gossett Marketing http://www.gossettmktg.com/
About Gossett Marketing
Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.