Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett talks about how businesses have become grassroots leaders in promoting the multitude of benefits surrounding Earth Day awareness and how the favor has been returned in profiting businesses.
MIAMI, FL– March 27, 2017 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Why Earth Day is Good for Business.” Ms. Gossett offers a brief historical overview of businesses and their role in promoting Earth Day awareness.
Gossett wrties, “It all started back on April 22, 1970 when the first Earth Day celebration was officially established.” She continues adding, “That first event was not one that many businesses were quick to jump on. However, much has changed in the subsequent 40+ years.”
According to Gossett, “Businesses have done much to help our planet by changing manufacturing processes and adopting many behaviors that have reduced air and water pollution and has made huge strides toward ensuring that our beautiful earth will still be a wonderful place to live for generations to come. In fact, business owners became modern grassroots leaders in the cause of helping Americans become much more mindful of the environmental impact of their daily decisions.”
“As a result,” says Gossett, “Earth Day has returned the favor and has become a lucrative marketing opportunity for business.” “It’s not just about selling greener products that your customers can feel a little less guilty about purchasing,” writes Gossett. She continues, “It’s also about helping them see how the decision to purchase that ‘greener’ product can create a positive chain reaction, in the supply chain and in their own behaviors.”
The entire article can be read at http://www.gossettmktg.com/why-earth-day-is-good-for-business/
About Danette Gossett
Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
Find out more about Gossett Marketing here http://www.gossettmktg.com/
About Gossett Marketing
Gossett Marketing is celebrating its 23rd year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.