Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, helps her clients get ready for fall and winter promotions by enjoying a leisurely summertime activity.
MIAMI, FL– June 21, 2019 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Get Ready To Make A Big Splash This Fall.” Ms. Gossett encourages readers to make brainstorming fall marketing ideas a fun summertime activity.
Gossett begins with a song, “Summer time, summer time, sum-sum-summer time!” She says, “Those words are the lyrics to a very old, yet very popular song bring joy to just about everyone! Summertime calls to us humans to get outside, to spend time in Mother Nature.” “It’s time to lounge around the pool, spend time at the beach or on the boat.” Says Gossett, adding, “School’s out, vacations are on and typically, most businesses tend to be a little slower. And with the longer days of sunlight, time actually seems to slow down a little too. It’s a great time to regroup.”
As Gossett points out, “Using the slower, longer, more leisurely days of summer to take stock of how you’ll make hay when the hustle and bustle of the fall season kicks in is a time-honored tradition.” She elaborates, “The relaxed nature of summertime gives the mind a rest and a rested mind is a more creative mind.”
Gossett admits to doing the same thing in her marketing firm. She writes, “I always find time during the summer to pull my team together for at least one leisurely brain-storming session – more if our work schedule allows. I suggest that my clients do the same.”
“If you can do an off-site event,” says Gossett, “your team will probably love the change of scenery.” She goes on to say that, “During these brainstorming sessions, it can be enlightening to pull out old successful campaigns to see if there’s new life that can be breathed into them with a tweak or two. Explore new ideas, too. Use a no-holds-barred technique allowing for zany and unexpected ideas. You just never know where some of those whacky ideas might lead!”
According to Gossett, “Brainstorming sessions are most effective when they are conducted in a casual, playful way. Remember, it’s summertime, which is a playful time. So let the creativity flow and have some fun.”
Read the full article at http://www.gossettmktg.com/get-ready-to-make-a-big-splash-this-fall/
About Danette Gossett
Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
Find out more about Gossett Marketing http://www.gossettmktg.com/
About Gossett Marketing
Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.