Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, writes about how to thoughtfully command the desktop space of clients, prospects and vendors.
MIAMI, FL– November 15, 2018 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “Make It Your Business To Own The Desk,” in which Ms. Gossett puts her clients in prime position to stay front and center in the minds of their clients and prospects.
Gossett suggests, “Think of the desk as a sort of final frontier.” She continues adding, “As long as human beings still go to an office and sit at a desk, you can make the most of that space as a marketing medium.” “That’s right,” she says, “the desk just might be among your most fertile mediums.”
“Think about it,” writes Gossett. “You send a gift each year to a client, a prospect or a vendor. You specifically make a point to send something useful that they will keep on their desk.” She provides an example, writing, “For instance, if you know they love coffee, you might send them a nice new coffee mug each year with your logo. Make it a nice cup and it will be front and center every day of the week. In fact, they may look forward to a new cup each year to add to their collection. Your company’s name will be emblazoned in that person’s mind every day of the year…especially if they end up taking the cups home.”
“If you were to come into my office,” says Gossett, “you would see how many clients have space on my desk. I currently have pens, a coffee mug, hand sanitizer, a post-it note dispenser, a stress reliever, power bank, USB, paper clip holder and a note pad cube. Each item has a different logo! And, believe me, I use all of these items on almost a daily basis.”
Read the entire blog at http://www.gossettmktg.com/make-it-your-business-to-own-the-desk/
About Danette Gossett
Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
Find out more about Gossett Marketing http://www.gossettmktg.com/
About Gossett Marketing
Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.