Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, has a few words of wisdom to get in ‘under the wire’ as another year comes to a close and clients suddenly remember they need important marketing materials…Now!

MIAMI, FL– December 30, 2019 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “The 11th Hour, Down To The Wire, In The Nick Of Time…,” in which Ms. Gossett offers anecdotes and a singular sage tip.

Gossett writes, “We’ve all heard these expressions that embody the fact that someone has waited until the very possible last moment to get something done. In many cases it seems like it would be impossible and the accomplishment of whatever this thing was seems absolutely miraculous.” She continues adding, “While it happens all too frequently, in my business I don’t recommend waiting until the 11th hour to get important marketing materials ordered.”

“Just the Monday morning after Thanksgiving,” Gossett writes, parenthetically adding, “(it already feels like ages ago!) I had requests for 3 rush orders.” She elaborates, “The first one was for a very large vinyl banner that they needed that very afternoon!” She shares how this came about writing, “This happened as a result of another vendor (instead of coming to us in the first place – how dare they!!) producing the banner incorrectly. I only blame them for not coming to us first, and I doubt that will happen again! But, were we able to get the job done for them?” “Yes, indeed,” She emphasizes, “we got it done.”

Gossett goes on to share the two other rush jobs and states, “My point, of course, is to let you know that, yes, we can make miracles happen much of the time.” “But,” she adds, emphatically, “and this is an important but – not always. There are times when we just can’t make things happen. And if we can’t do it, no one can!”

According to Gossett, “Planning ahead now for next year, even if it’s just for the first quarter’s events and programs can make a big difference.” She points out, “You’ll have far more choices, you won’t be paying rush fees, so pricing will be less, and the stress level on everyone will be substantially less.”

Read the full article at http://www.gossettmktg.com/the-11th-hour-down-to-the-wire-in-the-nick-of-time/

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

Find out more about Gossett Marketing http://www.gossettmktg.com/

About Gossett Marketing

Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.