Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, offers ways for new and seasoned trade show exhibitors to create inviting, cohesive spaces to lure in attendees.
MIAMI, FL– October 4, 2018 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Don’t Be The One Wishing You Could Trade Booths At The Trade Show.” Ms. Gossett tells her readers that it’s better to be a small gem at a trade show instead of the booth that just shows up.
Gossett writes, “When trade show season starts up, I’m always reminded of the old Head & Shoulders commercial that states, “You never get a second chance to make a first impression.” And, now, here we go again.”
“This is about the time that experienced businesses are putting the finishing touches on their booths and materials,” says Gossett, “However,” she adds, “I can’t help but think about how many times I’ve attended trade shows and inevitably there is some sad little booth with a card table and a couple of folding chairs set up.” She continues adding, “There’s usually some young man or woman with a stack of brochures or hot-off-the-printer flyers manning the ‘booth’, looking expectantly at the passersby, hoping beyond hope that someone will come into their unappealing space.”
Gossett states, “I am usually the only one that will venture into these sad, sad booths.” She elaborates, “And I do that only to tell them the following: If you are just venturing into your first trade show, even if you don’t have a small fortune to spend on your trade show booth and materials, you can spend whatever money you do have wisely and get a cohesive look that will at least tell people you’ve got it together. You’ll also send the message that as you grow, you’ll be someone to watch. A trade show booth communicates more to attendees than many people think about.”
According to Gossett, “You don’t have to have the biggest, most mind-blowing booth at the show. “ She adds, “There will always be those few that very few other businesses can compete with. They’ve got deep pockets and typically are well established. Everyone will hang out in those booths for a while, but eventually they’ll get around to seeing what else is out there.”
Gossett emphasizes, “You simply have to be relevant to your industry and look buttoned up. You have to at least appear to have something to offer. And be imaginative and inviting in your presentation. You must have something compelling to catch the eye and interest of trade show attendees. You know they are there on business and there’s a whole lot to take in.”
Read the full article at http://www.gossettmktg.com/dont-be-the-one-wishing-you-could-trade-booths-at-the-trade-show/
About Danette Gossett
Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
Find out more about Gossett Marketing http://www.gossettmktg.com/
About Gossett Marketing
Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.