Promotional Marketing Expert, Danette Gossett, Talks About What Can Happen When Marketing Materials Or Customer Service Takes Brand Essence Off Kilter Or Out Of Character
Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, reminds readers that everything reflects a company’s brand essence from uniforms to greeting, from promotional marketing items to text messages.
MIAMI, FL– April 30, 2019 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “When Your Brand Acts Out Of Character,” in which Ms. Gossett reminds readers that in the digital age no brand mistakes go unnoticed.
“In today’s digital world where even the smallest businesses have a global presence through the social media environment,” writes Gossett, “staying true to your brand essence has never been more crucial.” She elaborates, “The integrity of your brand will be called out instantly if your brand goes out of character. Mistakes made even 20 years ago were less immediately damaging since not every person on the planet had a TV screen and instant communication device in their hands yet. Now they do!”
Gossett states that, “It’s kind of like every business is being stalked like in the classic Sting song, Every Breath You Take. The end of that lyric is, “I’ll be watching you”.” “Today,” says Gossett, “consumers do not miss a trick, a hiccup or a misstep. Companies must behave as if the whole world is watching, because it is.”
Gossett reiterates, “Because of social media, customers are vigilant about the brands they interact with.” She adds, “They search for brands that are authentic, honest and do what they say they will do. When a brand does what it says it will do, it develops a loyal customer base. Those customers will tell friend after friend and carry your brand like the coach of the winning Super Bowl team to a rousing victory celebration.”
“Nothing can be left to chance when it comes to your brand essence,” says Gossett. “Everything reflects who you are as a company from your signage to collateral materials to apparel to promotional products and more.”
Read the full article at http://www.gossettmktg.com/when-your-brand-acts-out-of-character/
About Danette Gossett
Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
Find out more about Gossett Marketing http://www.gossettmktg.com/
About Gossett Marketing
Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.