Bill Walton, Sales Training and Value Creation Expert, was recently featured on the New York Business Journal website and other major online media outlets, including CNBC.com, MarketWatch, Yahoo!Finance and many others.

New York – March 5, 2015 – A feature story about Bill Walton, Chief Sales Officer of Bill Walton Sales Training, was recently seen in the New York Business Journal online as well as the other major online publications such as CNBC.com, The Boston Globe, MarketWatch, Reuters and Yahoo!Finance, among many others. A noted speaker in his field, Mr. Walton is often asked to conduct talks on two key foundational concepts that have had a game changing effect on business-to-business selling: “Value is industry and role specific” and “Mean more to your clients.”

Perfectly embodying these concepts, the charismatic entrepreneur brings a fascinating life history to his role in Bill Walton Sales Training, his Greater New York based company whose foundational principles are centered on creating greater value in customer interaction.

Before launching his own company, he spent ten years in the Consumer Products Industry as a field manager and training specialist for companies like Tambrands (now Proctor and Gamble) and Nestle Foods. Walton later worked for two renowned professional services firms, selling large scale sales training and coaching projects; his clients included Prudential Retirement, CIGNA Healthcare, Stanley Tools and Unilever. As his current training practice continues to grow, Walton – whose Fortune 500 clientele has included Avis Budget Rental Car, Bank of America Merrill Lynch and Direct Energy – has now translated his years of sales training experience and wisdom into bestseller status as an expert author.

In a powerful chapter he contributed to “The Winning Way” with notable author and sales guru Brian Tracy, Walton breaks down the last four decades of sales approaches and explains what it means to be in the “5^th Decade of selling” – an era he calls The Value Creator. His sales enablement expertise lies in Financial Services, Travel and Transportation, Business Services and the Energy Industry, focusing his client’s efforts on winning the high stakes institutional sale (think IBM to Verizon, Verizon to Avis, HP to Google, etc.). Walton has been able to design and tailor his approach to the unique needs of sales organizations. His revolutionary concepts are readily applicable to most any kind of sale.

Walton believes his own success story is best told as one that comes from the success he helps his clients achieve. He says, “I embody the sales process I am training them in because I live it and do it every day. This gives them confidence in what I can help them achieve as salespeople as they look to mean more to their clients.”

The full text of the feature story about Bill Walton that was seen in the New York Business Journal can be viewed in its entirety at http://www.billwaltonsalestraining.com/revolutionary-sales-training-thought-leader.html

Learn more at http://www.BillWaltonSalesTraining.com