Rutherford De Armas, Author and Founder of Apogee Consulting Group, was recently featured on “The Next Big Thing” Radio Show, showcasing experts across a wide array of industries. 

Chino Hills, Calif. – May 3, 2010 – Rutherford De Armas, founder of strategic business development company, Apogee Consulting Group™, was recently featured on an episode of the internet radio show, “The Next Big Thing™.”  The show gives listeners exclusive insider interviews with experts and uncovers what the “Next Big Thing™” is for businesses and consumers alike.  The experts featured on each episode are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

The radio show was launched by America’s PremierExperts®, an organization that honors an exclusive group of forward-thinking business owners, entrepreneurs, professional speakers, authors, and corporate CEOs who are pioneers in their market and who will share their secrets of success with the audience.  The show is hosted by international radio host Wayne Kelly and Nick Nanton, Esq., “The Celebrity Lawyer.”

Rutherford De Armas, is the founder of Apogee Consulting Group™, a firm that helps small and medium-sized businesses maximize their revenues and profitability by developing and implementing proven marketing, advertising, and sales strategies that get results.

On the show, Wayne spoke with Rutherford about why most businesses owners end up unwillingly competing on price.  They also discussed, among other things, strategic marketing and if most small and mid-sized businesses really understand it.

“Strategic marketing is really very simple,” remarked Rutherford.  “It’s having a clear understanding of your business’ target market, what is important to them, and positioning your company so that you’re the logical choice.  Many businesses wrongfully assume that price is the most important thing to their customer,” Rutherford continued.

 “The Next Big Thing” Radio show is available for download at http://www.AmericasPremierExperts.com and is available as a free podcast on iTunes.

For more information on Rutherford De Armas please visit http://www.ApogeeConsultingGroup.com

For more information about America’s PremierExperts™ please visit http://www.AmericasPremierExperts.com

 

About Rutherford De Armas and Apogee Consulting Group™:

Rutherford De Armas has over 20 years of experience in sales and marketing, including sales management, sales training, and strategic planning.  He has worked for large Fortune 500 companies and consulted with businesses of all sizes, handling various responsibilities in the areas of sales, sales management, marketing, and strategic business development.

Apogee Consulting Group™ helps small and medium-sized businesses maximize their revenues and profitability by developing and implementing proven marketing, advertising, and sales strategies that get results.

Apogee Consulting Group™ has played a key role in the expansion of businesses across several B2B and B2C industries including, but not limited to, Manufacturing, Professional, Retail, Wholesale, etc. with typical results of 4-8 times growth versus industry averages. Apogee Consulting Group™ shows its clients how to build a competitive advantage in their marketplace and then properly communicate those advantages to their prospects in the most efficient, effective, and profitable way.

For more information on Rutherford De Armas please visit http://www.ApogeeConsultingGroup.com

 

About America’s PremierExperts® LLC:

America’s PremierExperts® is an organization dedicated to recognizing business experts in their field of expertise and offers business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive opportunities for further exposure and growth in the marketplace. JW Dicks, Esq. and Nick Nanton, Esq., Media and Business development experts, founded America’s PremierExperts® to showcase entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field and making significant contributions to their industry and the marketplace as a whole. For more information on becoming one of America’s PremierExperts® visit http://www.americaspremierexperts.com/become-an-expert