Inspiring digital business leader and best-selling author, Makarand Utpat offers guidance for small business owners and entrepreneurs wanting to explore the benefits of precise target marketing afforded by advertising on Facebook.

Monmouth County, NJ – July 6, 2017— Makarand Utpat, digital marketing expert and best-selling author, has posted a new article on his company website entitled, “Facebook Advertising Allows For Precise Interest Targeting.” Mr. Utpat’s focus is on small local businesses in his latest article, specifically brick and mortar businesses.

Utpat writes that, “Advertising on Facebook offers small business owners and entrepreneurs some of the most precise ways to reach your target market.” He adds, “Facebook’s ad targeting options are unparalleled.”

“On Facebook,” says Utpat, “you can target users by:

Location

Age

Gender

Interests

Connections

Relationship Status

Languages

Education

Workplaces

Each option can be useful, depending on your audience.”

According to Utpat, “Age and gender targeting should be based on your existing customers. If women 25-44 are the bulk of your customers, start out only targeting them. If they prove to be profitable, you can then expand your targeting..”

Utpat also points out that, “Interest targeting is the most powerful but misused feature of Facebook ads. When creating an ad,” he adds, “you have two options: broad categories or precise interests.”

Utpat elaborates, “When targeting precise interests, Facebook provides the size of the audience and other suggested likes and interests.” He also states that, “Once you select interests for an ad, Facebook will show an aggregate suggested bid.”

Utpat writes, “Many marketers target the largest groups possible. This is a mistake. These groups are more expensive and less targeted.”

Read the entire article at: http://www.makarandutpat.com/facebook-advertising-allows-for-precise-interest-targeting/

 

About Makarand Utpat

Makarand Utpat is a passionate learner of digital business and is a best-selling author. He speaks, blogs, and vlogs on topics such as digital marketing, leadership, team-building and personal growth. You can connect with him on social media:

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