Inspiring digital business leader and best-selling author, Makarand Utpat helps business owners reinvent content in ways that make them look like true digital marketing professionals.

Monmouth County, NJ – November 15, 2017— Makarand Utpat, digital marketing expert and best-selling author, has posted a new blog on his company website entitled, “3 Ways You Can Reinvent Content Marketing Without Looking Line An Amateur,” in which Mr. Utpat makes content management a bit more manageable and less overwhelming for small business owners.

Utpat states, “Just like eating a healthy breakfast, having lunch at a certain time of the day, drinking plenty of water, and getting lots of sleep are all essential elements of maintaining a healthy lifestyle, posting your brand’s content (old and new) across your social media channels on a regular basis with appropriate content mix is essential to healthy marketing.”

“If you are not getting the results you desire,” says Utpat, “and keep wondering what is wrong with content marketing, let me assure you that it does work.” He adds, “Sometimes, a quick introspection and few tweaks here and there will bring your content marketing back on track.”

According to Utpat, “Content marketing is one of the tenets of your brand’s digital marketing activities . But, as I’ve mentioned in previous blogs and articles, it can’t be just any content.” He continues adding, “It is important that the content you generate should be engaging, humanizing, relevant, and should build relationships with your prospects, followers, and your target audience.”

In addition, Utpat states, “Your content must also be native to the underlying social media channel. It provides defined purpose and specific value in terms of inspirational, entertaining, or informative.”

“And remember,” says Utpat, “everything you choose to post should be determined by the nature of your brand and the products, services or information your brand offers. i.e. it all has to tie-in neatly with your brand’s goals and objectives. Otherwise, you’ll miss the boat.”

Read the entire blog post here: http://www.makarandutpat.com/3-ways-you-can-reinvent-content-marketing-without-looking-like-an-amateur/

 

About Makarand Utpat

Makarand Utpat is a passionate learner of digital business and is a best-selling author. He speaks, blogs, and vlogs on topics such as digital marketing, leadership, team-building and personal growth. You can connect with him on social media:

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