Promotional Marketing Expert, Danette Gossett, Continues Sharing Thoughts About The Importance Of Following Up
Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, elaborates on the integral act of follow up telling her readers that all top salespeople are masters at following up.
MIAMI, FL– January 28, 2020 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “No Response Is Not A Sign To Give Up.” Ms. Gossett uses an example from her own agency to illustrate the importance of following up.
Gossett writes, “As I continue my thoughts about following up (see this month’s blog, I Can See Clearly Now), I want to begin with an example that happened right here at Gossett Marketing. Here we go.”
“I have a relatively new account manager who admitted he has never been one to follow up much,” says Gossett, quickly adding parenthetically, “(He has many other awesome talents, which is why he is here!)” She continues, “At any rate, he had brought in a new client who placed orders with him for a couple of projects mid-2018. Then, suddenly this client went dark. The account manager sent a few emails and placed a few calls, none of which this client responded to.”
According to Gossett, “Without question, my self-admitted non-follow-up account manager wanted to give up. But, I told him that giving up was not an option.” She goes on to write, “I suggested he personally drop by the client’s office and present the holiday gift we had custom-made for all of our clients. Much to my account manager’s surprise, he walked away, not only with a nice order, but also with an explanation for why the client had gone dark. And, of course he was elated.”
As Gossett points out, “Even though follow up and follow through are slightly different, I often use them interchangeably. The way I see it,” she adds, “you can’t really have one without the other. While follow through is primarily based on what one does when they say they’ll take responsibility for something and follow up is not based on making any kind of promise, both are based on an integrity. And both are the foundations on which to build trust and solid relationships.”
Read the full article at http://www.gossettmktg.com/no-response-is-not-a-sign-to-give-up/
About Danette Gossett
Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
Find out more about Gossett Marketing http://www.gossettmktg.com/
About Gossett Marketing
Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.