Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, puts packaging center stage and gives it the star power it deserves.

MIAMI, FL– September 23, 2021 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “The Perfect Package,” in which Ms. Gossett writes about the power packaging has to get attention and get opened.

Gossett poses a question. “Have you ever received a gift in packaging that impressed you so much that you kept the package for years?” She goes on to add, “I’ve done that many times. In fact, I’m a bit of a collector of packaging that excites me. Sometimes I can’t even remember what came inside the package!”

According to Gossett, “In my world, packaging is the equivalent of meeting someone who looks so appealing that your curiosity is piqued. You feel compelled to get closer to them, engage them in conversation, and get to know them better. In other words,” she writes, “you want to find out if what’s inside is as interesting as they look. And, the truth is, if they aren’t quite as appealing as their exterior, it doesn’t much matter. It was fun having your curiosity piqued! Many people feel the same way about packaging.”

Gossett writes about how packaging doesn’t matter to children. She goes on to say that, “The older we get, though, the more important the packaging becomes. There comes a time when the smallest gifts warrant the most attention – think jewelry, fine pens, etc..” Gossett contends that, “Most adults tend to focus on gifts that are packaged thoughtfully. Presentation is everything. The most interesting looking packages get opened first, get talked about most and the people who gave them get thanked and appreciated profusely.”

Read the full article at LINK HERE

About Danette Gossett

Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

To find out more about Gossett Marketing LINK HERE

About Gossett Marketing

Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.