Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, considers how differently businesses will have to plan for the New Year than they did in the pre-pandemic days.

MIAMI, FL– November 09, 2021 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Grappling With New Year Business Planning In A Post-Pandemic World.” Ms. Gossett’s musings led her to some interesting insights and questions she shares with her readers.

Gossett reveals, “I recently took a brief vacation and as I was sitting on the sun-drenched beach, it occurred to me that every business owner planning for the upcoming New Year would need to address their plans very differently in light of the shifting landscape created by COVID-19.” She continues, “Last year, it was literally impossible for businesses to make projections and plans. But this year, we have a better idea of certain changes that may now be permanent, and we have better questions that may give us insight into how to approach marketing and other events.”

“Once my vacation ended,” Gossett says, “I started trolling around the Internet to see if anyone else had insight on the topic of planning for the New Year that would be share-worthy. I found some interesting thoughts and stimulating questions at Harvard Business Review (hbr.org) that really sparked my thinking.”

She adds, “Here’s what I found most interesting. “Ultimately, planning for a post-pandemic world means answering three questions. The first is: How does your business really make money? Many companies haven’t taken the time to articulate their critical strategic differentiators or map out how money, goods, and information flow from their suppliers to their consumers.” Gossett points out, “Maybe your business is one of those that profited from new streams of income that naturally emerged as a result of the pandemic. If so, the second question may need to be looked into more closely. “Who do you depend on to drive the business?” The authors suggest, “Define your most important stakeholders and their behaviors that affect your business model.” https://hbr.org/2021/01/creating-a-post-covid-business-plan

Gossett goes on to say, “Many businesses have employees that are permanently working from remote locations. Some may be working from different states or countries now. We host virtual marketing events in addition to in-person events. That means you’ll need to project and plan for what events might you be having in-person; what about trade shows; and on-boarding new team members in the New Year? And, of course, the ongoing attention to employee morale. Even customer demographics may have changed dramatically for some businesses.”

Read the full article at LINK HERE

About Danette Gossett

Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

To find out more about Gossett Marketing LINK HERE

About Gossett Marketing

Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.