Promotional Marketing Expert, Danette Gossett, Provides Information And Ideas About How To Help Ease Anxieties Employees May Have About Returning To The Workplace.
Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, acknowledges Mental Health Awareness month and the toll anxiety has taken and how more anxiety may be brewing as employees are being called back to work on site.
MIAMI, FL– May 10, 2021 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “How To Coax Your Employees Out Of Their COVID Caves And Back To The Office,” in which Ms. Gossett states, “You’ll have to coax gently yet effectively.
As Gossett points out, “It’s no surprise that many people have anxiety about returning to the workplace.” She adds, “Reasons are as varied as individual personalities. While many people are getting vaccinated, many are not. Those with underlying health conditions are likely more anxious than those who don’t have known health concerns. Some people prefer the routines they’ve established working from home. And, let’s face it, some people simply are not as cautious as others.”
“As the country attempts to ease into a new, new normal,” Gossett writes, “some businesses are calling employees back to work. Yet some employees have gotten pretty cozy in their COVID caves and are reluctant to leave.”
Gossett acknowledges, “There is no doubt many people are suffering mental anguish. May is Mental Health Awareness Month and even as we attempt a cautious return to the workplace, it’s important to be aware of the mental toll the pandemic has taken.” She elaborates, “According to a survey conducted by the Centers for Disease Control and Prevention’s Morbidity and Mortality Weekly Report, “as of June 2020, nearly 41% of adults in the U.S. had reported struggles with mental health, while 31% reported symptoms of anxiety or depression and 26% reported trauma or a stressor-related disorder related to the pandemic.” https://www.cnbc.com/2021/03/20/why-some-are-averse-to-return-to-normal-post-covid.html So,” Gossett states, “you’ll have to coax gently yet effectively.”
“Surprise, surprise,” says Gossett, “I have a few ideas!” She continues adding, “First and most importantly you want to communicate safety and cleanliness in the workplace. Whether employees will be spending a couple of days in the office each week or longer, it’s imperative that they feel safe regardless of who has been vaccinated and who hasn’t.”
“For starters,” she offers, “how about mask holders for computers so everyone can keep their mask handy.” Gossett goes on to add several more helpful ideas.
About Danette Gossett
Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
To find out more about Gossett Marketing http://www.gossettmktg.com/
About Gossett Marketing
Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.