Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, reminds readers that today’s consumers are not fooled by companies whose values are not aligned with what they market and shares information about enlightened marketing.

MIAMI, FL– March 18, 2022 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “Market Your Values,” in which Ms. Gossett encourages companies to align their promotional marketing efforts with causes they and today’s consumers value.

Gossett states, “Earth Day presents a compelling opportunity for companies of all types to show their customers how enlightened they are! Yes,” she emphasizes, “I said “enlightened.” She continues, “In case you hadn’t noticed, customers are simply not buying into having the wool pulled over their eyes anymore. Millennial consumers are hip to companies that say one thing and do another. They do their research and are ready, willing, and able to turn their loyalties to companies and products that are based on the values and causes they share.”

According to Gossett, “This switch to value-aligned companies and products is so prevalent that a new term has emerged to help companies understand this new trend and to help them bring their values to light. “Enlightened marketing is the term,” and as Gossett points, “it “seeks to address some of the criticisms of traditional marketing philosophies and their impact on the community as a whole.” Gossett elaborates, “Five principles have been cited as important for marketers to incorporate. These principles hold that a “company’s marketing strategies should always be 1. Consumer-oriented, 2. Innovative, 3. Beneficial to society, 4. Of long-term value and 5. Based on a sense of mission.”

Read the full blog at LINK HERE

About Danette Gossett

Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

To find out more about Gossett Marketing LINK HERE

About Gossett Marketing

Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

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