Promotional Marketing Expert, Danette Gossett, Talks About The Opportunities To “Mother” In A New Future With Stronger Loyalty Among Employees And Clients.
Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, offers soothing words of inspiration and encouragement about how to negotiate through the pandemic while building stronger brand loyalty.
MIAMI, FL– August 25, 2020 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Necessity Is The Mother Of Invention And Oh What A Mother This Pandemic Is.” Ms. Gossett encourages readers to take advantage of the opportunities to invent stronger relationships during the COVID-19 crisis.
Gossett writes, “Every business, corporation, organization and individual is being challenged to negotiate and survive the COVID-19 pandemic – hopefully intact, but perhaps even stronger, wiser and better. Out of necessity,” she adds, “we are being called upon to dig into our deepest reserves and resources. Not just financially, but emotionally, mentally, spiritually and physically. This time demands imagination, cooperation, caring and compassion. Everyone must invent ways to cope and continue on in the face of this enormously challenging time.”
Gossett states, “I’ve been asking myself, “How can we help each other?”” She goes on to add, “I am searching endlessly for ways to encourage the members of my team to hang in and hang on, as well as my clients, prospects and vendors. We will get through this together.”
As Gossett points out, “There are a multitude of issues my business is facing. I am certain businesses of every size are being challenged in similar ways.” According to Gossett, “One of the biggest challenges continues to be how to build loyalty and team spirit and cohesiveness when so many employees are mandated to work from home. As we are finding out, not everyone is cut out for working remotely. (I’m one of them!) Another important issue is bringing in new people. How should we welcome, train and engage new employees with social distancing and little or no time in the office under such unusual circumstances?”
About Danette Gossett
Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
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About Gossett Marketing
Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.