Promotional Marketing Expert, Danette Gossett Writes About Helping Clients Prepare For The Rebirth Of In-Person Trade Shows.
Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, tells her readers that her company is geared up and ready to help their companies get ready for an active trade show season after more than a year at a standstill.
MIAMI, FL– April 15, 2021 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform,recently posted a new blog on her website entitled, “Gearing Up For The Rebirth Of Trade Shows And Other Business Events.” Ms. Gossett states, “it’s spring which is a time for new birth. And we are going to see many things reborn this spring and summer! One of which is the rebirth of trade shows.”
Gossett goes on to write, “The past year brought trade shows and all group business events to an abrupt and complete standstill. Businesses spent the better half of last year learning how to make the best of an unprecedented situation.” She continues, “Zoom became the new wunderkind and helped keep business moving if not exactly booming. And now, with many people getting vaccinated everyone is chomping at the bit to get on the move again.” She states, “We’re ready to meet and mingle and revive and pump new life into our businesses.”
As Gossett points out, “While some people thought trade shows were going to fade away, I knew that wouldn’t happen.” She elaborates, “Trade shows are far too important for a number of reasons which are well articulated in a recent forbes.com piece which states, “Trade show participation drives sales in three ways: continued sales to existing customers, sales to new buyers dissatisfied with their current providers and buyers attracted to a new offering.”
“So,” says Gossett, “it’s time to get ready to go out and strut your stuff again! Or go out and see who’s strutting their stuff! Trade shows of every description are getting back on the books. June is going to be a busy month.” She confirms, “It’s not too late to start going through your materials to see if what you have is still viable. There is still time to fluff up what you have and create new materials.”
About Danette Gossett
Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
About Gossett Marketing
Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.